Market Opportunity Analysis Reports (MOAR)
Zoom in on vertical markets to better understand the business needs of your customers.
If you are an AV integrator, manufacturer or decision-maker in these verticals, MOAR is just what you need.
The MOAR series is designed to spotlight specific markets forming the basis of the current set of opportunities for the pro-AV industry. These markets form the industry’s ‘end users’ – those firms that are purchasing AV solutions to solve specific business needs, often in the form of experiences for their own end users.
Discover insights for building both strategic and tactical plans for entering new markets or for continued growth in those markets. By comparing each vertical side by side, you will gain insight on the best way to position your solutions to a given market. The end-user surveys will help you identify your target contacts and answer fundamental questions about why they purchase solutions and what they expect from them.
The MOAR 2019 subscription includes a summary report comparing results from the first six markets under study, as well as reports on the retail, corporate, hospitality, transportation, sports venue, education, live performance, and corporate events.
Click on the individual reports for more details.
To learn more about subscription pricing, contact us via e-mail at [email protected].
Tune in to AV Insights, a monthly podcast from AVNation and AVIXA, for more trends in these markets.
The retail market is healthy, reaching approximately $5.1 trillion in revenue in 2017 and growing 4 percent annually for the past 8 years. With less than 10 percent of revenue captured online, brick-and-mortar stores still present an industry rich with opportunities for pro-AV providers.
Pro-AV solutions to corporate office environments in the Americas are expected to generate $15 billion in revenues in 2018. Delve into the drivers for AV in this market and find out what you can do to achieve success with your AV projects.
Knowing they must differentiate themselves, hospitality companies have extensive AV project plans, with an expected $3.1 billion marked AV spending for U.S.-based hotel firms alone.
The majority of transportation companies that have capital improvement plans are planning an increase in spending versus the prior year. In line with construction data, decision-makers estimate 4.6 percent of this spending will go toward AV.
MOAR: Sports Venues
Sports venues are a vibrant and growing market with plenty of growth in AV development. The Industry Outlook and Trends Analysis (IOTA) report projects a 5.5 percent annual growth rate in the vertical for the next five years.
Education is a growing market with plenty of growth in pro-AV. The Industry Outlook and Trends Analysis (IOTA) report projects a 5.2 percent annual growth rate for pro-AV in education for the next five years.
MOAR: Live Performance
In this report we focus on the live performance events themselves, whether in the form of a music concert, theater production, symphony, circus, comedy show, or other events falling within the realm of entertainment.
MOAR: Corporate Events
In this comprehensive report we focus on the corporate events themselves, whether in the form of a company celebration, work-related training, trade show keynote, or a shareholder meeting.