Zoom in on vertical markets to better understand the business needs of your customers


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What It Is

AVIXA’s new Market Opportunity Analysis Report (MOAR) series is an investigation of end-user purchase intentions for the quarter based upon surveys of decision-makers in 9 countries and 10 vertical markets. A yearly subscription includes a set of quarterly reports that summarizes the results within a different target vertical market each quarter. This enables companies to get a forward look at demand in key markets to help challenge or validate sales projections. The data also helps shed light on areas of focus for end-users as well as their usage of AV channels for procurement.

MOAR also includes an interactive dashboard where you can segment the data by vertical market – Education, Corporate, Government, Retail, Transportation, Healthcare, and Venues/Entertainment – and by the following countries:

  • Brazil
  • China
  • France
  • Germany
  • India
  • Italy
  • Spain
  • United Kingdom
  • United States

Who Should Read?

MOAR gives insights into the current state of demand within core vertical markets – perfect for decision makers at integration firms and AV manufacturers.

How to Use?

Discover insights for building both strategic and tactical plans for entering new markets or for continued growth in those markets. By comparing each vertical side by side, you will gain insight on the solutions and products that are most relevant to a given market in the near term. You can zoom in on exactly what you need and segment by market and geography for your business needs.

What It Says?

Dive into the most updated plans from AV purchasers by region and vertical. Here are just some of the answers you can find:

  • What education buyers in North America plan on purchasing in the next quarter
  • Where in the world are the biggest spends for digital signage planned in the next quarter
  • The challenges buyers of conferencing solutions are trying to solve

Want to see the previous MOAR series? Find them here.

Tune in to AV Insights, a monthly podcast from AVNation and AVIXA, for more trends in these markets.

VIDEO: MOAR Dashboard Overview


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Previous MOAR Series

MOAR Retail

MOAR: Retail

The retail market is healthy, reaching approximately $5.1 trillion in revenue in 2017 and growing 4 percent annually for the past 8 years. With less than 10 percent of revenue captured online, brick-and-mortar stores still present an industry rich with opportunities for pro-AV providers.

Learn More

MOAR Corporate

MOAR: Corporate

Pro-AV solutions to corporate office environments in the Americas are expected to generate $15 billion in revenues in 2018. Delve into the drivers for AV in this market and find out what you can do to achieve success with your AV projects.

Learn More

MOAR: Hospitality

MOAR: Hospitality

Knowing they must differentiate themselves, hospitality companies have extensive AV project plans, with an expected $3.1 billion marked AV spending for U.S.-based hotel firms alone.

Learn More

MOAR: Transportation

MOAR: Transportation

The majority of transportation companies that have capital improvement plans are planning an increase in spending versus the prior year. In line with construction data, decision-makers estimate 4.6 percent of this spending will go toward AV.

Learn More

MOAR: Sports Venues

MOAR: Sports Venues

Sports venues are a vibrant and growing market with plenty of growth in AV development. The Industry Outlook and Trends Analysis (IOTA) report projects a 5.5 percent annual growth rate in the vertical for the next five years.

Learn More

MOAR: Education

MOAR: Education

Education is a growing market with plenty of growth in pro-AV. The Industry Outlook and Trends Analysis (IOTA) report projects a 5.2 percent annual growth rate for pro-AV in education for the next five years.

Learn More

MOAR: Live Performance

MOAR: Live Performance

In this report we focus on the live performance events themselves, whether in the form of a music concert, theater production, symphony, circus, comedy show, or other events falling within the realm of entertainment.

Learn More

MOAR Corporate Events

MOAR: Corporate Events

In this comprehensive report we focus on the corporate events themselves, whether in the form of a company celebration, work-related training, trade show keynote, or a shareholder meeting.

Learn More

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