Reports & Whitepapers
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Museums Take Interactivity to New Levels for Wider Audiences
December 2018Museums must provide a careful balance between crowd-pleasing uses of technology and individual moments of revelation and understanding.Read More -
Five Ways Retailers Can Benefit From Audiovisual Technologies
November 2018In this paper, we’ll look at five ways that retailers can put the newest generation of audiovisual technology to work and better engage customers.Read More -
Five Ways Hospitality Brands Can Benefit from Audiovisual Technologies
November 2018In this paper, we’ll look at five different ways that hotels, resorts, and restaurants can put the newest generation of audiovisual technology to work and better engage customers.Read More -
Five Ways Higher Education Can Benefit From Audiovisual Technologies
November 2018Concepts of instruction and learning have evolved so much that they would seem unrecognizable to professors and teaching assistants of earlier eras. But so has the concept of “AV,” which has a more prominent position in today’s colleges, universities, and graduate schools.Read More -
Designing for Human Factors in Tech-Enhanced Bank Branches
November 2018With the rise of online and mobile banking, a branch visit usually means a customer has questions or needs advice from a person. Banks are using AV to engage those customers with information and brand messaging to ensure the wait doesn't feel too long.Read More -
Colleges and Universities Embrace Esport — and the AV That Comes With It
October 2018Since 2015, scores of U.S. colleges have established varsity-level gaming teams, in many cases offering the same kind of scholarships and sports facilities as conventional college sports teams. Learn why the growth of collegiate esports programs is poised to fuel audiovisual technology investment growth on-campus.Read More -
Esports Venues: The Next Generation of Stadiums
July 2018Best practices around audio and video for live esports venues are going to be a work in progress for the foreseeable future, if only because the category is barely in its adolescence.Read More -
How Workplace Design is Evolving to Include AR and VR
July 2018As AR, MR and VR become more present in the way we work, there will be many opportunities to connect these technologies with enterprise clients’ needs.Read More -
Esports: AV’s Newest Frontier
June 2018the 30,000-square-foot, multilevel Esports Arena Las Vegas is the newest frontier for how AV technology is helping keep sports at the top of the live-event production industry.Read More -
The Evolution of Audiovisual Experiences in Sports Venues
June 2018To get fans in the door, sports teams and venues must offer much more than a game; they need to deliver a compelling experience. New audiovisual (AV) technologies are the foundation of modern fan engagement.Read More -
Students Help to Lead Technology Adoption in Educational Experience
May 2018Students are now premium customers for the education experience. And that truth originates early, in K-12, when the preferred technologies of youth determine the success of schools that must pass muster for funding.Read More -
Waiting in Line for a Hot Dog? AV Is Your Friend
May 2018AV systems have become the media version of a sixth man in sports venues, where all eyes turn for critical plays and their aftermath.Read More -
The Evolution of Audiovisual Experiences in Transportation
May 2018Audiovisual (AV) technology has long been an important part of delivering a positive travel experience—from wayfinding, to digital signage, to flight information displays. Today, its importance is growing, as AV solutions become more experiential and immersive, and transportation centers find new and innovative uses for them.Read More -
Retail Technology Enhances Real-Life Browsing
April 2018There’s a new kind of retail. And it’s a retail of amusement. If we actually get off the sofa and enter a store out in the real world, it’s because we’re seeking engagement or variety.Read More -
Nine Tips to Bridge the Cybernetic Design Gap
April 2018Before you commit to incorporating augmented or virtual reality into your design process, consider these scenarios that could harm, rather than help, your final outcome.Read More -
Transportation Gets on Board with More Platforms
March 2018The transportation experience is improving with new ways to communicate information and engage travelers in more aesthetically pleasing content.Read More -
AV Can Be a Problem-Solver for Museums
February 2018Museums are looking to audiovisual solutions to achieve the differentiation and engagement that will drive admissions and memberships.Read More -
Rider-Ready: Sports Venues Turn to Top-Tier Touring Sound Systems
February 2018Venue owners seek to increase revenue from their facilities to positively impact their ROI, with more stadiums and arenas looking at going what’s known as “rider-friendly,” aiming to attract more music shows and other sonically sensitive touring productions.Read More -
Adoption and Awareness Among Consumers Enables Greater Business Use of Visualization Technologies
February 2018As visualization technology use, especially VR and AR, continues to increase among consumers and consumer brands, more businesses and organizations across all verticals will be able to take advantage of the bottom-line benefits and innovative uses of visualization.Read More -
Visualization’s Benefits and Applications Span Many Verticals
January 2018Organizations in a wide variety of industries use visualization, but four stand out for their high adoption rates: health care, manufacturing, defense, and higher education.Read More -
Strategies for Maximizing Digital Signage ROI
January 2018As with any other technology, digital signage’s benefits vary significantly by how each organization implements it.Read More -
How Digital Signage Can Benefit Retailers
January 2018Digital signage gives businesses new opportunities to make money, save money, and sometimes both.Read More -
Using Mobile Phones to Analyze the Impact of Digital Signage
January 2018Smartphones are an emerging option for analyzing a signage network’s reach and effectiveness.Read More -
How Digital Signage Can Benefit Higher Education
January 2018AV technology can deliver powerful outcomes for colleges and universities. Institutions of higher education are using digital signage to enable self-service in libraries and other buildings, to raise awareness of programs and services, and to keep students and visitors safe on campus.Read More -
Networked AV in Depth: AV on the WLAN
November 2017Wi-Fi is as synonymous with the modern workplace as khakis. For AV pros, such ubiquity brings opportunity and challenge.Read More -
Unified Communications and Collaboration: Creating the Exceptional Experience
November 2017The following is the third in a three-part series on the role of the pro AV industry in unified communications and collaboration (UCC).Read More -
Digital Signage Best Practices: Matching Content to Solution
November 2017Conversations about digital signage usually revolve around the latest players and screens, compression formats and various technology advances that get content from A to B.Read More -
The Value of Video Collaboration
November 2017Companies and organizations have embraced video collaboration and conferencing solutions as value-creating investments that reduce operating costs and increase the speed at which business is done.Read More -
The Power of Integrated Audiovisual Experiences in Banking
October 2017As the world becomes more digital, banking institutions are evolving to keep up with the needs and preferences of their customers and employees. Leading banks are using integrated audiovisual experiences to engage, connect, inform and guide human behavior, both in-branch and behind the scenes.Read More -
Multi-Sensory Experiences at the University of Kansas
August 2017Many leading institutions have moved past technology into the world of multisensory learning and interaction in an integrated educational community.Read More -
Spaces Designed Around Content and Technology
August 2017Proper architecture and learning-space design create the optimal environment for AV experiences, thereby maximizing their effect on learning.Read More -
Linking Education Experiences to In-Demand Skills
August 2017A recent IBM survey of industry and academic leaders revealed the skills students need to succeed at work. Among them are analysis and problem solving, collaboration and teamwork, and business-context communication, along with flexibility, agility and adaptability.Read More -
The Basics: A Meeting Planner’s 21-Step Guide to Audiovisual *Awesomeness*
August 2017AVIXA’s® Live Events Council has been hard at work developing a guide to help meeting planners.Read More -
The Power of Integrated Audiovisual Experiences in Retail
August 2017Many brands are figuring out how critical – and enriching – it can be to bring interactivity into the physical space of a retail environment. There, data-based, interactive audiovisual experiences are making today’s stores the places to be.Read More -
The Power of Integrated Audiovisual Experiences in Hospitality
July 2017Resorts, cruise lines, hotels and restaurants that embrace integrated AV experiences are reimagining the very idea of travel.Read More -
Reimagining Higher Education: The Power of Integrated Audiovisual Experiences
April 2017Educational institutions are embracing audiovisual experiences to enhance learning and create opportunities for collaboration.Read More -
Virtual Reality Could Transform Live Events
October 2016Virtual reality (VR) is on a fast track, both as a business and as a component of media culture.Read More -
The Latest RF Auction: What We Know So Far
September 2016It’s time for our periodic update on spectrum — that invisible resource that pro audio counts on for wireless transmission, mobile companies covet for new services, and the government continues to auction off.Read More -
Museums Up Their AV Game
August 2016Many museums commemorate events. Nowadays, they also host them. It’s not hard to find museums of all types that offer their spaces for event production, from the National Museum of American Jewish History in New York City, to the Johnny Cash Museum in Nashville, Tenn., to the Grammy Museum in downtown Los Angeles.Read More -
Virtual Reality: Virtually Ready for Pro AV
July 2016Like a video game, virtual reality (VR) technology allows participants to experience the world in simulated environments.Read More -
The Hospitality Industry Grows More Hospitable to Music — and Pro AV
July 2016Hotels have been a stalwart of event production for decades, hosting trade shows, conferences and everything in between.Read More -
Overheard at Asia’s First AVIXA on Campus Event
May 2016This month’s AVIXA on Campus welcomed close to 90 technology professionals to the University of Hong Kong campus to explore how the new classroom and technology can be optimized and seamlessly integrated into an increasingly dynamic learning environment.Read More -
Pro AV and the Internet of Things: An AVIXA White Paper
April 2016The Internet of Things (IoT) is one of the most talked-about technologies influencing organizations today.Read More -
Cruisin' : Event AV on the High Seas
March 2016“Won’t you let me take you on a sea cruise?” sang Frankie Ford in 1959. Back before the jet age, ocean liners were regarded as a standard means of intercontinental travel.Read More -
Digital Signage Embraces Fast Cellular Networks
March 2016As 3G and 4G LTE cellular technology – and now 5G trials — make headlines around the world in the field of mobile video delivery, the same technology has quietly emerged in the digital signage space.Read More -
Integrators Tackle Technological Change
March 2016In many ways, technology is the basis of the AV industry. But when technology changes quickly and often, as it’s been doing since the dawn of the digital era, it creates challenges for AV integrators, who must keep up or perish.Read More -
The Changing Business of AV Integration
February 2016The pro-AV business landscape has been fluid for some time. The tectonic shift from analog to digital as the technological foundation of the industry set the tone for constant change, as new platforms and formats, from digital audio to 4K video, have generated relentless technical churn.Read More -
Pro AV and the Internet of Things
February 2016The Internet of Things (IoT) is a buzz phrase in a variety of industries, but the concept it describes — the networked connection of devices and sensors for monitoring and control — has been part of professional AV for the better part of two decades.Read More -
Rise of the Event Drones
January 2016Unmanned aerial vehicles (UAVs) have moved from the novelty stage to the stages of live events.Read More -
Creating Secure Collaboration Spaces
January 2016Lots of AV firms offer motorized window shades, which automatically drop when a meeting is about to begin in a particularly sunny room.Read More -
Acoustics — Critical Seasoning for the Exceptional Experience
December 2015There’s an old saying in the media business: Sound is the stepchild to picture. In the audio community, a persistent subset of that equation has long held that acoustics is the junior partner of sound.Read More -
IATSE Members: Answers on How to Deal With Technology Changes in Your Job
December 2015No matter what job function you perform, it is safe to say that technology has had an impact on the way you do your job today versus how you accomplished that same task just a few years ago.Read More -
Inside the Modern High-Tech Boardroom
November 2015The traditional boardroom conjures images of mahogany, leather, and PowerPoint. Maybe it’s used quarterly, for board meetings of directors from around the globe.Read More -
Music Venues Want a Piece of the Event Pie
November 2015In this second decade of the music industry’s financial challenges, one bit of wisdom that has emerged is that even as recorded music, in the form of CDs and downloads, continues to struggle, live music has become an economic engine.Read More -
Unified Communications and Collaboration: What Does the AV Pro Offer?
November 2015This is the first in a three-part series on the role of the pro AV industry in unified communications and collaboration (UCC).Read More -
Scaring Up Some AV Business
October 2015The estimated 2,000-plus commercial “haunted attractions” — the industry term for the spook houses that crop up around Halloween — are big business.Read More -
Multichannel Audio Goes Way Beyond 5.1
August 2015If you’ve been to the movies lately, you may have noticed that your head’s been snapping back and forth a lot more.Read More -
Sonic Signatures Go Live
August 2015You know them. By now they’re earwigs imprinted on the limbic regions of your brain: the four notes that tell you Intel is inside; the five notes that alert you to the proximity of a T-Mobile phone; the swelling crescendo of the THX logo; Skype’s cartoonish sound effect punctuated by a cork pop.Read More -
BYOD is Changing the Nature of AV and Events
July 2015One of the most significant shifts in AV has been the one that’s taken the touchscreen controller off the wall and put it in the pocket; the one that’s taken the presentation off the laptop hard drive and added it to the phone.Read More -
Redefining AV as a Service
July 2015As organizations continue to adapt to digital-economy parameters and become Internet-scalable, location-aware and agile, the need for collaboration across space and time increases the demand for centralized technology monitoring and management.Read More -
4K and Beyond: Technical Challenges and Opportunities
June 20154K and Beyond: Technical Challenges and Opportunities, an AVIXA white paper, documents changes in the visual display market since the adoption of the 1080p, high-definition video format.Read More -
Meet the AV-Savvy IT Executive
June 2015AV and IT have spent more than a decade converging, which often leads AV pros to ponder how CIOs, IT directors and other tech executives view audiovisual systems.Read More -
Live Event Production Heads Into The Cloud
May 2015The shift to cloud computing has revolutionized business. It has removed the server side of the client-server relationship from a specific location and centralized it in vast data centers, where sheer scale helps organizations reap economic and managerial benefits.Read More -
Content and Displays Create New Synergies for Digital Signage
May 2015“Digital signage” is a 21st-century term that evokes the classic mockumentary This Is Spinal Tap. In the movie, guitarist Nigel Tufnel demonstrates an amplifier with a volume knob that goes from zero to 11, instead of 10.Read More -
What CIOs Should Know About AV (and Vice Versa)
May 2015Face time with a client’s CIO or IT director can be important to everything from cinching big-ticket, organization-wide AV projects to getting the network access necessary for remote management services.Read More -
Interactivity Makes Media Move at Live Events
April 2015By now, the trope of a six-year-old child trying to manipulate images on the family TV — underscoring the expectation that every screen is (or should be) interactive — has become commonplace.Read More -
Holographic Projection: Ahead of the Curve or Hipster Novelty?
March 2015In show business, being dead has often been a viable career option. Just ask Elvis, Jim Morrison or Jimi Hendrix, all of whom still sell more records than many indie bands.Read More -
Making Digital Signage Stand Out
March 2015Rarely has digital signage received more attention than when it invited the public to get actively involved in the fight against domestic violence.Read More -
Slippery Slope: How Tablets Have Influenced Control Systems Design
March 2015The history of tablet computing goes back eons. No, not to the stone tablets that Sumerians used to log grain inventories (those tended to be very much write-once, read-once propositions). Eons, in technology terms, take us all the way back to 1993 and Apple’s Newton device, followed by the Palm Pilot four years later.Read More -
The Life of a Tech Manager: What it Means to Manage AV/IT Systems Today
March 2015Ask a dozen AV tech managers what career path they took to get where there are today, and you're unlikely to hear the same story twice.Read More -
Streaming Media: Consumer Experiences, Workplace Expectations
March 2015More than 70 percent of consumers who have broadband use it to stream video, according to a new CEA-NATPE study.Read More -
Get a Room: Pop-Up Events Have Special AV Needs
February 2015Nothing lasts forever, but the notion of the pop-up event has taken transience to a new level. Event locations, touting themselves as “venues” for abruptly-appearing, short-lived events, offer a growing number of possibilities.Read More -
Unified Communications and Collaboration: Overcoming User Challenges
February 2015The following is the second in a three-part series on the role of the pro AV industry in unified communications and collaboration (UCC). In the first part, we discussed the skills required for AV professionals to play in this field and how UCC providers in the AV industry identify customer requirements.Read More -
Giving AV the Old College Try
August 2014The buzz around concepts such as distance learning and massive open online courses (MOOCs) make it seem as if media and higher education have suddenly and serendipitously collided, like some professorial version of chocolate and peanut butter.Read More -
The Imaginarium of Quince Imaging: Converting the Science of Light Into Mesmerizing Projection
May 2014The leadership at Quince Imaging never envisioned themselves as a standard audiovisual (AV) firm — at least not in the classic sense.Read More -
This Time, It’s Personal: Social Media Integrates Itself Into Event AV
May 2014Like peanut butter and chocolate before it, in retrospect it seems inevitable that social media and live-event AV technology would make for a cool mashup.Read More -
Sports Venues Keep Large Events in the Ball Game
January 2014Ever since the Beatles played Shea Stadium in 1964, sports venues have been asked to serve as alternate homes for large-scale non-sporting events.Read More -
The Changing World of Unified Communications
May 2013Here at the IMCCA, people often ask us about unified communications. “If the promise of UC is so fantastic” they ask, “why is it still so complicated and difficult?” Why indeed?Read More