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Marcella Walsh

With over 15 years of experience in marketing and communications, Marcella Walsh, Content Manager for AVIXA, develops both in-person and digital programs. She is always looking for new content ideas that highlight topics and trends of importance to the AV industry. Contact Marcella at [email protected] with your thoughts.

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Article

The Metaverse and the Future of AV

By Marcella Walsh

What is the metaverse, and how does it relate to AV? We asked the experts, and here's what they said.

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Live Events Sessions at InfoComm 2022: The Show Must Go On!

By Marcella Walsh

After a few years of pandemic, it’s looking like in-person live events are coming back! At InfoComm 2022, we have a wealth of sessions to provide live events professionals with the latest information and technology available, including presentations on live audio, stage calling, operations, and even some very cool tours!

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Harness the Power of Multicast

By Marcella Walsh

Interested in multicast? When and how it should be deployed? Learn how modern-day producers and IT teams are creating more efficient content distribution workflows that support campus-wide to worldwide deployments.

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Managing Latency for High Quality Audio in Streaming Applications

By Marcella Walsh

Managing Latency when streaming can be vital for clear quality audio. And without good audio, you will lose your audience.

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Content Production & Streaming Power Hour: The Impact of NDI5

By Marcella Walsh

In a detailed presentation, our panel discussed the features, how they can benefit your production, and the infrastructure requirements for networks supporting NDI5.

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Content Production & Streaming Power Hour: Enter the World of Virtual Production

By Marcella Walsh

Ready for virtual production? We brought together an amazing group of experts to discuss how to prep for it!

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Enduring Through Difficult Times

By Marcella Walsh

Businesses large and small are having to learn how to survive and adapt through the pandemic. For AV professionals, particularly those in the hard-hit live events industry, it’s a supremely challenging time. The following round-up of sessions from InfoComm 2020 Connected offers some guidance and inspiration for industry members during these difficult times.

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Content Production & Streaming Power Hour: Making Your Content Stream Accessible

By Marcella Walsh

Our all women panel of AV experts discussed identifying the tools and best practices to achieve better equity.

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Learning Sessions at InfoComm 2022: How AV is Leading the Way to the Future of Education

By Marcella Walsh

Higher education paved the way for remote communications as it accelerated during the pandemic and AV played a key role in making that distance learning possible. Today, hybrid classrooms and smart campuses are the new standard. Hear about the possibilities during the Learning sessions at InfoComm 2022

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Content Production & Streaming Power Hour: Audio Transport for Streaming

By Marcella Walsh

When the audio isn’t good, the audience perceives the overall quality of your broadcast or stream isn’t good. You can have audio without video, but not video without audio.

Article

Digital Signage Sessions at InfoComm 2021: Showing the Way to the Future

By Marcella Walsh

From applications such as wayfinding, virtual receptionists, and communicating safety measures, to new touchless solutions such as voice control & gesture commands, digital signage will bring us to the future in an immersive & entertaining way. At InfoComm 2021, we'll have a program called D=SIGN dedicated to digital signage. Read about some of the sessions.

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Content Production & Streaming Power Hour: Moving from Hardware to Software

By Marcella Walsh

Is there really a shift away from hardware to software solutions and, if so, when and how does it make sense?

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Engineering Interactive Public Spaces for Health & Safety

By Marcella Walsh

During InfoComm 2020 Connected, Sasha Harris-Cronin of BBI Engineering and Maria Mortati of Maria Mortati Experience Design discussed how interactive and immersive elements in museums and public spaces will need to adapt due to concerns over health and safety. Their session produced some very thoughtful questions from attendees.

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Smart Buildings Power Hour: BIM and Digital Twin

By Marcella Walsh

BIM and Digital Twin were the topics for our May Smart Buildings Power Hour. Our panel – Craig Backman of ThoughtWire, Dr. Ken Dooley of Haltian, and Dr. Claire Penny of Invicara –provided insights to the moderator, Bob Snyder of Channel Media.

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Content Distribution and Media Power Hour: Hardware ROI

By Marcella Walsh

We recently gathered a panel of experts to discuss Hardware ROI during our Content Distribution and Media Power Hour. View the webinar playback here!

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D=SIGN Power Hour: 2023’s Emerging Digital Signage Trends

By Marcella Walsh

Our experts on the subject matter are discussing important trends to be aware of and keep an eye on in the realm of digital signage.

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Expanding Your Expertise

By Marcella Walsh

In today’s difficult economic climate, it’s imperative to increase your knowledge and learn new skills. Today’s workforce needs to be agile so that they can remain competitive. Management needs to mentor staff and provide a positive climate and strategy for training. Companies need to adapt quickly to rapidly changing conditions.

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Creating Solutions that Connect Near and Far

By Marcella Walsh

Early in the pandemic as the world shut down, we rushed to convert to an all-virtual world. AV technology was key to supporting that challenge. Now offices, classrooms, and spaces are either open or starting to open, but with new design strategies and implementations. AV technology again plays a key role in these new environments.

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Digital Signage Venue Analytics

By Marcella Walsh

How do you measure audience engagement on digital signage content and why? Using the latest technologies, you can capture data on how customers move throughout the physical journey and how they interface with your signage.

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Streaming Platforms – A Look at How Audiences are Consuming Content

By Marcella Walsh

Streaming has become ubiquitous and so have the platforms that can be used, making it more complex to determine the right fit. You need to consider both the stream itself, but also how it’s being consumed.