Event Details

We call it “The Broken Handshake,” that space where Retail and F&B brands spend millions on high-gloss OTT and social campaigns to drive foot traffic, only to have the brand experience crumble during the "Last Mile.” When premium external marketing meets DIY, uncoordinated in-store digital signage, conversion dies at the shelf.

This session reveals how to unify your brand’s voice under one roof. We’ll explore how a strategy-first approach - powered by a frictionless, credit-based creative engine- transforms screens from "static wall decor" into high-velocity growth tools. Learn how to protect your marketing investment by ensuring your in-store experience finally keeps the promises your business external ads make.

In this May webinar you will learn to:

• Audit the "Conversion Gap": Identify where disconnected messaging between external marketing and on-site signage is leaking revenue and eroding brand trust.
• Architect a "Strategy-First" Content Map: Discover how in-depth analysis aligns digital signage with real-world business objectives to drive measurable ROI and influence on-site behavior.
• Operationalize High-Velocity Creative: Learn how a unified, credit-based solution eliminates agency friction, ensuring brand-consistent content can be deployed at scale across every screen and beyond.

Registration Coming Soon

Sponsored by:

*RU approval is pending.

Speaker Information

Shannon Baker
Senior Director of Production
Spectrio

Shannon Baker leads Spectrio’s content creation teams, overseeing the strategy and production of impactful digital signage content. With a passion for innovation and storytelling, she drives the creative vision behind Spectrio’s screen content, ensuring every piece enhances engagement, inspires audiences, and delivers measurable results for clients. 

Emily McCue
Senior Product Manager
Spectrio

Emily McCue has 10+ years of experience leading new product innovation, development, and consumer research. At Spectrio, Emily partners with clients, account managers, and product development to enable innovative, metric-driven solutions to meet business needs.