Market Opportunity Analysis Report (MOAR)
What It Is
AVIXA™ is proud to present the 2018 Market Opportunity Analysis Report (MOAR) covering retail. MOAR: Retail marks the first in a series of studies being conducted throughout 2018. The report, as with others in the series, investigates the opportunities and challenges offered by the retail vertical to providers of pro-AV solutions and technologies. Consistent with AVIXA’s focus on exceptional experiences brought about by integrated solutions, MOAR employs a design-thinking approach to understanding the markets by studying the full value chain from consumers and end users to providers of solutions.
Who Should Read?
Any providers of AV solutions, who are either currently serving retail clients or have interest in doing so. Retailers themselves may also be interested to learn more about how the provider community seeks to help them address their technology solution needs.
How to Use?
- According to the National Retail Federation, retail revenues reached approximately $5.1 trillion in 2017 having continually grown 4 percent annually for the past 8 years, portraying a strong market for service businesses like pro AV. Per AVIXA’s IOTA report, retail is expected to generate $19.6 billion in pro-AV solution revenue globally in 2018, outpacing many other vertical markets in terms of growth.
- Looking to stay competitive against the rise of e-commerce, brick and mortar retailers are evolving into more experiential locations with AV as a strong component. Survey results show large capital improvement plans among retailers, in support of this trend, generating about $6 billion in projected AV-related spending in North America alone.
- Surprisingly, only about two in four AV providers are currently active in retail. Reasons vary, but lack of knowledge about the space played a key role. MOAR: Retail seeks to help address that gap.
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