One IOTA of Data Can Impact Your Bottom Line

The AV Industry Outlook and Trends Analysis (IOTA) report is a comprehensive pro-AV market study encompassing the global economic outlook and its implications for the AV industry; market trends and sizing; and products and services revenue forecast through 2022. IOTA is delivered as a 100-page report with data tables, in-depth, comprehensible analysis, and easy-to-read charts — as well as an Excel data file, should you wish to cite the figures in your own materials. You’ll refer to IOTA time and again for insight to help you make smart, confident decisions that will affect your business for years to come.

Tune into Audiovisual Industry Trends: 2018 and Beyond, a webinar presented by IHS Markit featuring Sean Wargo, Senior Director of Market Intelligence at AVIXA, for an in-depth discussion on the methodology and highlights of the IOTA report.

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"AVI-SPL is one of the world’s largest audiovisual systems integrators, completing projects in over 100 countries to provide the technology and services that improve the way individuals and organizations collaborate. AVI-SPL uses a number of industry resources for planning purposes and one of our most trusted industry data sources is the latest Industry Outlook and Trends Analysis (IOTA) report, published by AVIXA/IHS-Markit. The data has been extremely helpful for evaluating the potential market opportunities within the pro-AV space thanks to the many product/segment, solution, and vertical market breakouts. Furthermore, the report’s five-year projection is a must-have for the firm’s strategic planning."
— Nick Cammarata, Director, Mergers & Acquisitions, AVI-SPL

IOTA is published as four separate reports: one global report and three regional reports.


IOTA reports

Global IOTA Report

The Global IOTA summarizes trends and sales data from the three regional reports, and it also provides an extensive opportunity analysis on major vertical markets (exclusive to the global report).

Vertical markets covered in the Global IOTA:

  • Cinema
  • Corporate
  • Education
  • Energy & Utilities
  • Government & Military 
  • Healthcare
  • Hospitality 
  • Media & Entertainment 
  • Retail 
  • Residential
  • Transportation
  • Venue & Events

The Global IOTA also discusses the future of the industry and key shifts, such as the move from product sales to cloud or SaaS sales and commodity IT equipment. As with all IOTA reports, the Global IOTA includes an Excel pivot table of the underlying data from this report so you can drill down into areas of importance for your business.

Download the
Executive Summary
Download the
IOTA Factoids


Regional IOTA Reports

Three regional IOTA reports provide extensive analysis of regions that have been identified as key target markets for AV products and services: Europe, Asia-Pacific and the Americas. The regions have been further defined into sub-regions, and in cases where there is significant market potential, an in-depth look by country is also reported.




Download the
Executive Summary

Central Europe
Eastern Europe
Western Europe

United Kingdom


Download the
Executive Summary

Indian subcontinent
South East Asia
China (includes mainland, Hong Kong and Taiwan)

South Korea


Download the
Executive Summary

Central America & the Caribbean
South America
North America

United States

Each regional IOTA forecasts and reports sales revenue for two dozen distinct commercial AV products and services by region and sub-region. For the countries listed above, the regional IOTA analyzes ten top-level product and service categories, along with economic and socio-economic data and how that affects the AV industry in that country.

The regional IOTA analyzes these products and services:

  • Audio Equipment
  • Capture & Production Equipment
  • Control
  • Environmental
  • Infrastructure
  • Video Displays
  • Video Projection
  • Streaming Media, Storage & Distribution
  • Services
  • Software

Background on IOTA

Under the direction of AVIXA, IOTA has been compiled by IHS Markit, the London-based firm with global information expertise spanning multiple, interconnected industries. The work on this study was undertaken by the Technology Group at IHS Markit from late 2016 into 2017. It draws from numerous direct interviews with companies in the industry, as well as data collection and compilation from across the ongoing research areas supported by IHS Markit.

2017 IOTA supersedes the 2014 Market Definition and Strategy Study (MDSS) series of research products to bring fresh analysis with forecast to 2022 for professional AV products and services worldwide.

Save Money When You Bundle

Get the entire pro-AV market study at a package price when you purchase the Global, Americas, Asia-Pacific and Europe IOTA reports together. Contact your regional sales representative for more information.

Buy IOTA Bundle

North America
John Woodstock
Director of Business Development | +1.703.279.2178

Latin America
Rodrigo Casassus Coke
Senior Director of Development, Latin America | +1.703.279.6383

Jonathan Seller
Senior Director of Development, Asia-Pacific | +61 (0) 2 4403 0305

Pamela Taggart
Senior Director of Development, Europe | +49 (0) 89 215 4368 41



2017 AV Industry Outlook and Trends Analysis -Global


AVIXA Gold and Silver members receive up to a 25% discount.


2017 AV Industry Outlook and Trends Analysis - Regional


AVIXA Gold and Silver members receive up to a 25% discount.

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Save Money When You Bundle

Get the entire pro-AV market study at a package price when you purchase the Global, Americas, Asia-Pacific and Europe IOTA reports together.

Contact Your Sales Rep.

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