Event Details

Many enterprises treat digital signage as a technology project, installing hardware and considering the job done. However, the real value comes from a goal-driven content strategy that combines creative expertise, technical precision, and design thinking to achieve measurable business results. This session uncovers the hidden cost of an “unprofessional look” and explains how DIY content can weaken brand impact and reduce the return on hardware investments. You will learn how to overcome content and deployment challenges, shift conversations from hardware to strategy, and see how expert content bridges the critical gaps that often derail digital signage programs.

Join this December webinar to:

• Diagnose the "Weak Link" Problem: Attendees will be able to identify critical failure points (Audience, Purpose, Brand Consistency, Velocity, and Scalability Gaps) in any digital signage deployment and quantify the associated risks (e.g., brand embarrassment, deployment failures, lost sales) caused by underdeveloped content.
• Translate Content Strategy into Revenue: Attendees will learn how to shift the sales conversation from hardware features to the strategic value of content, positioning expert services (like Design Thinking, Goal-Driven Strategy, and Process Mastery) as the indispensable key to guaranteeing client ROI. 
• Ensure Flawless Technical Execution: Attendees will understand the critical nature of creative and technical requirements for Scalability—including adaptive design for zoned displays, localization, and file optimization—to ensure every installation performs perfectly and reduces post-installation content failures.

Speaker Information

Shannon Baker
Senior Director of Production
Spectrio

Shannon Baker leads Spectrio’s content creation teams, overseeing the strategy and production of impactful digital signage content. With a passion for innovation and storytelling, she drives the creative vision behind Spectrio’s screen content, ensuring every piece enhances engagement, inspires audiences, and delivers measurable results for clients.

Peter Richardson
Vice President of Sales
Spectrio

As Vice President of Sales, Peter Richardson leads Spectrio’s sales organization in advancing dynamic digital solutions that empower human engagement through content, innovation, and insights. He focuses on expanding channel partnerships, optimizing go-to-market strategies, and reinforcing Spectrio’s position as a market leader in customer engagement technology.