LED Displays: Delivering on Expectations

By Jacob Palalay
G.Rickey, LLC
Creative Director & Co-founder

Businesses and organizations need to meet the evolving needs of customers who expect more immersive and personalized experiences. And those needs have been amplified during the pandemic when an inundation of digital content became the norm. Digital signage is essential to visibility and getting a clear message across succinctly. 

Not long ago, outdoor LED signage for school campuses was a striking feature. Today more schools are choosing to see outdoor digital signage as a necessity and choosing to invest in it as a part of their emergency preparedness system. LED signage allows real-time communication with the community without the delay of traditional manual marquees.

But all forms of digital signage meet the need to display simple messaging. What things should be considered before you purchase a new LED display, like: What does resolution mean for an LED display? When is it time to upgrade your LED display? What are best practices around structural safety and permitting? Both outdoor and indoor LED displays can deliver great visuals, but at its core, the technology selection for LED comes down to the installed environment, the application and the viewing distance of the intended audience.

The InfoComm Technology Innovation Stage will feature experts from Samsung that will show you how Samsung helps its customers create dynamic displays and content. Learn about use cases, install opportunities and common pain points.

Delivering on Experience Expectations with Dynamic Display Solutions 
Wednesday, October 27 @ 2:30 PM 
Technology Innovation Stage, Booth #1961 at InfoComm 

Technology Innovation Stage presentations are FREE to attend. Register for InfoComm 2021 todayYou can RSVP here via LinkedIn to attend Samsung's 10/27 presentation, "Delivering on Experience Expectations with Dynamic Display Solutions." 


Jacob Palalay
G.Rickey, LLC, Creative Director & Co-founder

Jacob is a proud product of Hampton Roads “the 757,” Virginia. In 2011 he graduated from Bob Jones University in Greenville, S.C., with his B.A. in Journalism & Mass Communications, dual concentration: print journalism & PR, minor in graphic design. Jacob got his start on the Obama re-election campaign as a field organizer in his hometown of Newport News. Since then, he has continued to work for campaigns and nonprofits across multiple issues he's passionate about, including Obamacare, LGBTQ equality, diversity & inclusion, immigration reform, climate change and sustainability. Jacob specializes in crafting clear, impactful messaging with measurable results for G.Rickey clients.