News & Trends

From programmatic DooH and stadium-scale experiences to leadership moves and a refresher on how sound actually works, November offered a clear snapshot of where the Pro AV world is heading. November’s roundup shows an industry stretching beyond its old borders, blending technology, experience, and business strategy everywhere from cruise ships and stadiums to fast-food counters.

1. Broadsign Expands Programmatic Reach with Place Exchange Acquisition

Broadsign has acquired Place Exchange, strengthening its advertising stack and expanding its role in the programmatic DooH ecosystem. The deal shows how digital out-of-home continues to attract data-driven advertisers looking to buy, measure, and optimize campaigns with the same precision as other digital channels.

2. Disney Turns Cruise Ship Into Floating Projection Mapping Spectacle

Disney unveiled Destiny with a projection-mapping show that transformed the exterior of its newest cruise ship into a moving digital canvas. The launch highlights how immersive live-event technologies, which were once reserved for buildings and venues, are now reshaping entertainment environments at sea.

3. Little Caesars Finishes Global Digital Menu Board Rollout

Little Caesars has completed a worldwide deployment of digital menu boards across thousands of locations in 16 countries, powered by a centralized cloud CMS. The project, delivered by NowSignage, demonstrates how large QSR brands are using digital signage to streamline operations and maintain consistent menus globally.

4. Almo Pro AV Refreshes Hospitality Leadership Team

Almo Pro AV has unveiled a revamped Hospitality Leadership Team aimed at accelerating growth and strengthening partnerships across the North American hotel and resort market. The move reflects rising demand for integrated AV as hospitality brands invest in experience-driven environments.

5. NSCA Names 2025 Product Innovation Award Winners

NSCA announced the winners of its 12th annual Excellence in Product Innovation Awards, recognizing manufacturers whose products are shaping how integrators design and deploy AV systems. The awards spotlighted technologies that are making a measurable impact in real-world commercial installations.

6. Real Madrid Turns Stadium Corridors Into Immersive Interactive Game Zone

Real Madrid and Moment Factory launched “Realmadrid Games,” a multilevel interactive experience that transforms corridors of the Santiago Bernabéu Stadium into a dynamic, multisensory playground with video projection, responsive lighting, ambient audio, and real-time gameplay. The initiative positions the stadium as a year-round attraction, not just a gameday one.

7. Unlocking AI's Potential in AV Integration

AI is revolutionizing the AV industry, enhancing workflows, decision-making, and creativity. For AV integrators, AI offers opportunities to streamline operations, improve client experiences, and stay competitive. Check out the quick guide to getting started with AI in your business.

8. Just What Is Reverb Anyway?

You’ve likely heard the term and experienced it, but explaining it is another matter. So, what exactly is reverb, beyond an audio effect that you can add? And why is it so widely used? Find out on AVIXA.org.

AV Video of the Month

Conclusion

Whether it’s massive immersive installations, smarter signage networks, or the growing impact of AI, one thing is clear: AV isn’t just “support tech” anymore; it’s right at the center of how experiences are built. These stories show an industry moving fast and thinking bigger, reshaping how people connect with spaces, brands, and each other.