News & Trends

Content, Production and Streaming Sessions at InfoComm 2021: Content, Content, Content

With the pandemic, we’ve had a rush to stream content to all kinds of audiences in many formats; from reaching the working from home audience, to live events, to students at all levels. So, it’s no surprise that content is the new buzz word in the industry. Check out our InfoComm 2021 sessions and see how content is being produced, streamed, and distributed in today’s world.

Emerging Trends: OTA or OTT? An ATSC 3.0 Primer
8:30 AM – 9:15 AM

NextGen TV is the first major overhaul to the ATSC over-the-air (OTA) standard since ATSC 1.0 in 1996. This new broadcast standard will support a fully digital platform supporting two-way interactivity and multi-screen content.

Wednesday, October 27, 2021

Virtual (Homecoming) Remote Broadcasting During the Pandemic
John Douglas, Senior Audio Video Specialist, Prairie View A&M University
1:30 PM – 2:30 PM

Join us for an in-depth view of the products, layout, production, equipment, pros, cons, and lessons learned during Prairie View A&M University's six-day virtual homecoming celebration. We will dive into our reimagined use of 4K PTZ cameras, coupled with video switching software, to achieve a remote virtual broadcast. You'll also hear how we utilized unconventional audio sources to produce quality sound, all while directed by a one-(wo)man production team. In addition to sharing lessons learned along the way, we will also discuss new applications for expanding our production experiences across campus events...and beyond.

Thursday, October28, 2021

How Strategy Defines Workplace Conent Design and Implementation
Emily Conrad, Co-Founder and President, Tessellate Studio
Rachel Casanova, Senior Managing Director, Cushman & Wakefield
11:30 AM – 12:15 PM

 Emily and Rachel are collaborators defining a holistic workplace experience. Together, our complementary skillsets help us bridge the digital communications and physical manifestation of workplace innovation. Our goal is to create office spaces people want to go to every day. In this session, we will offer an overview of the process that shapes our experiential projects and detailed techniques and technologies we employ.
This talk will begin with a discussion about strategy, and how this shapes content design. We will continue to discuss the integration of the design disciplines (content, visual, physical, interactive) and pressure-test the design against the strategic vision. We will finish up by discussing technology implementation and what factors we consider when determining which technology (hardware and software) to select. The presentation will be supported by case studies of a national real estate firm and law firm as well as photos and videos from recently completed projects.

Content Creation with Generative Media and Gaming Engines
Geoffrey Platt, Senior Product Manager, 7thSense
Ginger Leigh, Interactive and Audiovisual Designer, Synthestruct
2:30 PM – 3:15 PM

Generative media is disrupting the traditional ways of creating content and changing the ways we work. Gaming engines are at the forefront of creating these tools. The ways of creating traditional media and content have changed and a new medium is here. This session will use case studies from virtual events created in 2020 during the pandemic along with showing examples of content created from these various real time generative engines.

In this exploratory session, we will look at how gaming engines have changed the way we create experiences, how we engage and what types of generative tools are available, along with their pros and cons. This session will change the way you view content and interact with media. Explore new ways and workflows that are replacing the traditional ways of content creation.

Friday, October 29, 2021

Creating New Events with Virtual Production and Extended Reality
Urs Nyffenegger, Partner & Creative Producer, EVOKE Studios
Vincent Steenhoek, Co-Founder & Managing Director, EVOKE Studios
Moderator: Geoffrey Platt, Senior Product Manager, 7thSense
10:30 AM – 11:30 AM

Virtual production and extended reality (XR) events are changing the landscapes of how events are created. They open areas of creativity that have not been achievable in the past. Virtual events are also changing the ways we engage with each other and new mediums of how we communicate. The members of this panel are all veterans within the live entertainment industry. Stories and experiences will be shared about previous productions and events all created for the virtual production and extended reality industry. Images and video clips will be used to illustrate workflows and content creation. As virtual production and extended reality workflows are changing, audience members will have better knowledge of what goes into producing events and the technology used for this exciting new branch in the live events and broadcast world. Open your mind and create amazing new experiences.

To see the full list of Content, Production and Streaming sessions available click here: InfoComm 2021 Content, Production and Streaming