Learn how to use lighting in conjunction with audiovisual systems where video capture is key. We will provide an analysis of lighting designs for different environments, including placement of lighting for best practices and configuring lighting systems. 

Join the August Power Hour to learn how to:

  • Understand how lighting components need to be set up for a complete audiovisual system.
  • Plan the locations of lighting in relation to the camera and subjects for best practices.
  • Configure lighting for different types of camera capture environments. 
  • Understand an overview of the basics: Ohm’s Law, power and distribution, temporary & permanent installation guidelines including international differences 

Register Now


Investments in streaming media are expected to increase in the post COVID-19 world and the proliferation of audiovisual content is driving demand for video services, according to AVIXA’s IOTA report. Corporate live events producers and video production service providers can get the latest on key trends and technologies for AV content creation and distribution in AVIXA’s monthly Content Distribution & Media Power Hour. Learn more about the Content Distribution and Media Power Hour series. 



Ben Diaz
Head of Product Management 
SGM Light

  • With 15 years of experience as a Lighting Designer and Cinematographer, Ben Diaz has worked with multiple types of professional crews in more than 25 countries on 4 continents, including segments such as stage lighting, broadcasting, motion-picture films, theatre, corporate environments, and architectural projects. 
  • Diaz joined the Danish lighting manufacturer SGM Light in 2014, soon becoming the Head of Product Management. 
  • Since then, he has been actively involved in R&D, sales, training, marketing and support. 
  • As a teacher, he has taught in several academic programs, preparing audiovisual contents for film schools, universities, workshops, online seminars, and technical masterclasses, while also creating multiple technical articles for the industry. 
  • He has participated in 4 different AVIXA / InfoComm webinars as the main lecturer.

Kathy Katz
Managing Partner

  • Armed with a dual-degree in Criminology and Broadcast Communications, Kathy Katz spent a decade in film production and editing before embracing energy-efficient lighting technology. 
  • Katz has enjoyed working for over three decades as a lighting manufacturer, traveling the world to educate and learn. 
  • She is a co-founder of Brightline, a global AV and broadcast lighting manufacturer, with numerous patents and industry awards. Brightline is currently focused on PoE and APP-controlled lighting, and products for remote applications. 
  • Beyond work, she enjoys her creative family & friends, writing poetry, and photographing light phenomena in nature.

RaJeana Price
Video Production Specialist
ETC Midwest

  • RaJeana Price has taught television production to middle and high school students and served as a Regional advisor for SkillsUSA. 
  • She has worked over 10 years in video production as a Camera Operator and Editor for live sporting events, city government, broadcast news, and documentaries. 
  • RaJeana worked 6 years in Los Angeles, CA as a production manager and postproduction manager for music videos, commercials, and short films.
  • RaJeana is currently a Video Production Specialist at ETC, a global lighting and rigging manufacturing company. 
  • She works as part of a production team to create high-quality video content featuring the vast lighting products made and distributed by ETC.
  • She obtained two degrees: one in Mass Communications and a degree in Film. 
  • In her free time, RaJeana enjoys gardening, writing, and watching classic movies.

Norman Russell
Principal Consultant 
NV5 Engineering & Technology

  • Mr. Russell has contributed lighting design expertise to a wide variety of public and private projects. 
  • He completed graduate studies in lighting for theatre and television and compiled a significant list of lighting design credits. 
  • His background includes more than 45 years of production experience in lighting design work for theatre, broadcast television, video and film production, and educational facilities, extensive hands-on experience working with manufacturers and suppliers of lighting systems and equipment, advanced academic degrees, and five years of college and university lecturing. 
  • He holds B.A and M.A. degrees in Theatre Design, he is LC certified by the NCQLP, and holds memberships in the Illuminating Engineering Society of North America, the United States Institute for Theatre Technology, and the Entertainment Services and Technology Association. 
  • Mr. Russell is currently a Principal Consultant with NV5 Engineering & Technology, formerly The Sextant Group, a technology consulting firm and leads the lighting design practice.






    Deborah Jones, MBA, CTS
    Audio Visual/Information Technology Sales Manager
    QEII Live, Queen Elizabeth II Centre

    • Deborah Jones is currently AV/IT sales at the Queen Elizabeth II Centre, planning and managing the technical aspects of the Centre’s client portfolio. 
    • Previously she worked for the commercial arm of a charity organisation, The Chartered Institute of Environmental Health, where she established an events unit, organising conferences, selling exhibition space, seminars, awards ceremonies and gala dinners and ran their publications, commissioning, editing, publishing and selling their book list. 

    Event Information

    11 August 2021

    1:00 PM - 2:00 PM
    Eastern Standard Time