Pulitzer Prize-Winning Entrepreneur Bianca Jackson Talks Metaverse
BrickRose Exchange opened its doors in Baltimore's charming Canton neighborhood in 2019 as a meeting venue for business meetings and events – but then the Coronavirus pandemic struck.
Entrepreneur and founder Bianca Jackson strategized on how to adjust with her team. The creative solution they arrived at was virtual reality (VR). She began thinking more about how she could use virtual spaces to help her and her business – a question she hopes others will ask themselves too.
Jackson was introduced to VR as project manager for USA Today’s WallVR, a VR experience that enabled users to interact with a comprehensive digital map of the U.S.-Mexico border. She won a Pulitzer Prize for that project, and with this previous VR experience in her back pocket, adding virtual spaces for people to meet and collaborate in BrickRose Exchange was a logical step.
Her startup has since begun engaging communities in person and in the Metaverse. One of its latest VR events was the Black Love in the Metaverse show. Now even Facebook (aka Meta) is one of its sponsors.
Jackson says events, PR, or communications professionals want to pay attention to the Metaverse. She recently spoke to AVIXA about her experiences working with virtual reality.