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We have all learned how to work in new ways during the pandemic. By now, each individual has had time to consider what they miss about the old way of working, and what they have embraced about these socially distant times. The reactions are as varied as the types of people who share the workplace.
When we hear the word interactive, it’s easy to immediately think about technology, or the way we interface with it. But interactivity begins with humans, and is in fact an extension of the gestures, spontaneity and engagement we use to gather an understanding of the world around us.
Historically, buildings have been pretty set in stone. Architectural flexibility was the exception not the norm. Today, however, we live in a remarkable moment—a time when our spaces can shift with the flick of a hand across a keyboard. We can write an algorithm that turns a doorstep into a portal and build a canvas that paints (and even serenades) itself.
A lot has been said about what’s missing now that we rarely meet in person. But what might be underplayed is the simple idea of creating a real moment of actual focus in a scenario that takes us out of our daily routine.
While networking remains relegated to mostly remote and virtual means these days, our on-screen personas matter even more. And as professional colleagues get a glimpse of each other’s personal lives in video meetings, it might be the perfect time to think about working on your branding.
TIDE Generator Host Kirsten Nelson discusses how music and sound are reframing this moment in hospitality with guests Pablo Henderson, Vice President of Marketing for Equinox Hotels and Anida Gurlit, Creative Director of Music Design for Mood Media.
Creating a sense of comfort is core to hospitality and much of that comfort comes with a sense that health and safety are top considerations throughout all hotel operations. In addition to the more clinical needs, guests can be put more at ease through careful cultivation of the atmospheric elements of a space, including music, lighting, decor, and aroma.
In the meetings and conferences sector of hospitality, virtual meetings are reaching a new phase of development, with platforms designed to help in the transition back to in-person events.
Many arts projects are on hold at the moment and important conversations are bringing a long-needed realignment on diversity and the changes necessary on every level to create a more inclusive and equitable society.
When music starts playing wherever a crowd is gathered, suddenly the experience becomes unified. People are moved together, as a group, and in individual ways as songs provoke different memories and emotions for each individual.
One of the reasons we will return to public spaces is the search for a fuller sense of engagement. Remote life has us confined to separate and disembodied existences, communicating with each other primarily through the limited rectangles of video screens, in public spaces even the currents of air in outdoor spaces might provide new narrative information.
For years flexible learning spaces have undergone rapid evolutions to accommodate new styles of learning. AV technology is at the center of these changes both as the impetus to create more interactive classroom experiences and as a reflection of the tools and knowledge sources central to learning.
The events and experiential marketing industries have arrived at a new phase in this dramatic and painful pause on in-person gatherings. We are learning a lot, and as we settle in for the long-haul with remote life and a gradual return to in-person events, we have an opportunity to completely reimagine the way we connect.
Innovation on virtual events began early in the pandemic for Vita Motus, which felt the earliest effects of the shutdown when work paused on the televised concert productions it produces in China. A rapid refocus toward digital capabilities revealed a vast cache of virtual offerings that Vita Motus had already produced.
The “hybrid” scenario is very much in swing, and new discoveries are happening through the calibration and recalibration of blended remote and in-venue entertainment experiences. It may be that in the stop-and-restart of large-venue use, we discover new ways to improve the in-person experience and generate new sources of revenue for years to come.
During InfoComm 2020 Connected, Sasha Harris-Cronin of BBI Engineering and Maria Mortati of Maria Mortati Experience Design discussed how interactive and immersive elements in museums and public spaces will need to adapt due to concerns over health and safety. Their session produced some very thoughtful questions from attendees.
Many of us have been asked about the safety of touch screens, and what we would replace them with in stores, museums, lobbies, and transit hubs. As our clients look to us to tell them what is coming next, it’s challenging to balance knowing what people will need years from now, when we don’t even know what schools will be doing in a month.
What we used to call “interactive” is now something more like inter-reactive. Where previously gestures or touch would trigger specific, pre-programmed reactions from content, now we’re in the “real-time” era.