Press Room

According to the AVIXA 2021 Industry Outlook and Trends Analysis (IOTA), content, production, and streaming is forecast to generate $30 billion globally in 2021 and reach $38.5 in 2026 – a 5.1% compound annual growth rate. The report also reveals this AV solution was the least impacted by COVID-19. This is due to organizations building out their digital content – such as producing videos to keep customers engaged and streaming virtual events. 

“Producing high-quality, engaging content for streaming audiences in corporate and live events is now a must-have skill for the AV industry,” said Annette Sandler, Director of Live Content U.S./Canada, AVIXA. “I’m really excited about the AV technologists who will share their stories at InfoComm 2021 about how they’ve adapted over the last 18 months. Sharing our successes and struggles is how we make the industry better, together.”  

At InfoComm 2021, the session “How to Improve Your Video Conference with Hardware/Software Switching” will explore how to make video calls look better, from using more than one camera for product demonstrations, to adding audio and video filters. Jeffrey Powers, podcaster for Geekazine, will share low-cost ways to improve video conferencing.

In the session “Content Creation with Generative Media and Gaming Engines,” Geoffrey Platt of 7thSense and Ginger Leigh of Synthestruct will examine how generative media is disrupting the traditional ways of creating content and changing the ways we work. They will present case studies from virtual events created in 2020 during the pandemic and show examples of content created from these various real-time generative engines.

Bill Bennett, Media Solutions Account Manager for ENCO Systems, will present the session “Automatic Speech Recognition and Caption Delivery for Venues.” He’ll discuss the importance of Automatic Speech Recognition-based captioning of video and aural content, and why adequately enabling the displaying of such captions is crucial – and in a growing number of major jurisdictions – required by law.

To view the full list of content, production, and streaming education sessions, visit www.infocommshow.org/focus-area/streaming-storage-and-everything-in-between.  

Learn more about InfoComm 2021 and register to attend at www.infocommshow.org.

InfoComm 2021 is sponsored by Presenting Show Partner Samsung and Strategic Show Partners Blackmagic Design and Crestron. 

AVIXA is committed to the health and safety of exhibitors, attendees, partners, and staff amid the COVID-19 pandemic. The team continues to monitor recommendations from local health authorities, the World Health Organization (WHO), and the Centers for Disease Control and Prevention (CDC) for essential large group meetings and events. For the most up-to-date information on InfoComm 2021’s health and safety guidelines, visit www.infocommshow.org/health-safety.  

InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; Integrated Systems Europe; and Integrated Systems Russia.

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.