FAIRFAX, VA – February 21, 2019 – AVIXA™, the Audiovisual and Integrated Experience Association, is pleased to announce Dan Goldstein has been promoted to Chief Marketing Officer. In this role, Goldstein will lead the strategy for AVIXA’s marketing, communications, market intelligence, content creation and delivery, strategic alliances, and new product innovation.
Goldstein joined the association in 2015 as Senior VP of Marketing and Communications. He led the rebranding initiative from InfoComm International to the Audiovisual and Integrated Experience Association – AVIXA – and has built an all-new market intelligence team focused on providing the AV community with industry analytics and insights that were previously unobtainable from any source. In addition, he has concentrated on raising awareness of the business value of AV to specific end-user markets, such as education, retail, hospitality, sports venues, and transportation, by growing industry outreach and strategic partnerships.
Goldstein has over two decades of AV industry experience as a professional writer, editor, public relations officer, and marketing leader. Prior to joining AVIXA, he served as a senior marketing and communications professional at the Integrated Systems Europe trade show (ISE) for seven years.
“Dan has been a major driver in AVIXA’s evolution in recent years – leading our brand transformation, market intelligence, and much more,” said David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA. “Since joining the association four years ago, he has made a huge impact, and we’re excited for him to take on a bigger leadership role. He has a deep understanding of the history of the pro-AV industry, while also knowing that it is ever-changing. Dan not only sees that need but has been a champion for ensuring that AVIXA stays at the forefront of that change.”
“AV is my passion, and it is a huge honor to be joining the leadership of AV’s most influential global industry association,” added Goldstein. “In my new role, I hope to build a team that truly advocates for our industry’s stakeholders, sheds new light on their ever-evolving needs, and helps cement AVIXA’s reputation as an innovative force for good in the AV space.”
AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.