Immersive AV Spatial Tracking Is Growing Up
Smithsonian Starstruck and Frameless Turku show how immersive AV is moving beyond spectacular demos into repeatable public experiences.
Brian Iselin
News And Trends Writer (EMEA), AVIXA
Brian Iselin is a Brussels-based journalist and editor covering professional AV, UCC, and integrated systems across Europe, with a focus on Germany, the UK, and the Nordics. As AVIXA’s News & Trends Editor (Europe), he writes data-driven news, explainers, and Q&As that translate fast-moving tech, standards, and policy into practical takeaways for integrators, consultants, and AV/IT buyers.
Articles by Brian Iselin
Your Meeting Room Has the Best Gear and the Worst Sound
Great cameras and microphones can't fix a room that was never acoustically treated. Here's what to measure before you spec anything else.
European Pro AV News, July 2026: Consolidation, IPMX, and Security
Six stories from Europe's Pro AV market this month: two acquisitions reshaping UK and DACH signage and integration, a second IPMX certification round, a managed-services security warning, and a growing AVIXA talent pipeline.
Acoustic Metasurfaces Are Entering Your Next Brief
Acoustic metasurfaces — materials that redirect sound rather than absorb it — are moving out of physics papers and into real buildings. A UK spin-out already sells the technology. Here is what that means for European specifiers.
Your AV Tender Has a September Deadline You Have Not Written In
From 11 September 2026, AV manufacturers must report actively exploited vulnerabilities within 24 hours under the Cyber Resilience Act. Most procurement contracts are silent on this. Every tender dropping between now and August needs six new questions.
When Critical Infrastructure Clients Call After 17 July, Have These Answers Ready
CER designation demands proof of security practices, update schedules, and support periods. Most integrators do not have formal documentation. Get ahead now.
European Pro AV News June 2026: Convergence Takes Hold
Open APIs are entering European tenders and NürnbergMesse has run a converged AV backbone for nine months. Six stories from the European Pro AV market.
The Corporate Brief Has Changed. Most AV Integrators Are Still Pricing the Old One.
European enterprises are commissioning permanent in-house production spaces and briefing them like broadcast projects. What changes in how you scope, price, and support the job.
The Brief Says Conference Room. The Client Expects a Broadcast Studio.
NAB 2026 confirmed the in-house studio is now enterprise infrastructure. Here is what that means for how you scope, specify, and price the next job.
The Occupancy Gap Nobody in the Building Can Actually Explain
European AV integrators already hold the room-level data that answers it — booking rates, presence logs, headcount, format mismatch. The question is whether you sell the analysis before the IWMS platforms do.
Europe's Cyber Skills Gap Is 424,000 People Wide. AV Is Inside It.
The EU's workforce shortage has reached the systems on your project list. Here is what it costs you and what to do before your next tender.
The EU AI Act’s 2027 Extension Doesn’t Cover What You Think It Covers
The EU AI Act just moved its biggest deadline. Here's what that actually changes for AV/IT.
Cyber Resilience Act 2027: The AV Products You’re Speccing Today That Won’t Survive It
The Cyber Resilience Act’s main obligations apply from 11 December 2027, but the hardware decisions that open or close your exposure are being made right now.
Protecting Digital Public Spaces in a Time of Cyberwar
At ISE 2026, cybersecurity practitioners made the case that public-facing AV — departure boards, wayfinding kiosks, stadium screens — is trust infrastructure. Compromise it deliberately and you don't need explosives to cause panic. Here is what that means for the people who design and build it.
The Boardroom Microphone is Now a Legal Liability in Europe
Sentiment dashboards, voice-stress monitoring, and "engagement" analytics in meeting rooms now sit inside one of the highest-fined categories of EU law. The Article 5 prohibition has been in force for fifteen months. Article 50 transparency duties land on 2 August. Integrators carry exposure on both.
Multi-Vendor AV Stack Ownership: Why Integrators Pay for the Gaps
Multi-vendor stacks are now the default across European Pro AV, confirmed by ISE 2026 coverage and analyst commentary. Contracts, support scope, and accountability haven't caught up. Integrators are carrying cross-vendor risk without contractual authority or margin.