Business of AV

The business of AV shapes how ideas become sustainable, scalable solutions. From strategy and operations to market trends and workforce development, it defines how the pro AV industry grows and evolves.

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Balancing Simple, Smart and Secure Collaboration
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Balancing Simple, Smart and Secure Collaboration

1:00 PM - 2:00 PM, Eastern Daylight Time

Hybrid work has shown that different types of meetings require different technologies. Traditional tools often fall short when it comes to hybrid brainstorming, users still lose time at the start of calls, and AI has not yet reached every meeting room. Modern meeting spaces must balance three priorities: trustworthy intelligence, user-friendly tools for both users and IT, and compliance with security standards such as NIS2 and the Cyber Resilience Act. In this session, attendees will explore how meeting spaces can evolve to enable simple, smart, and secure collaboration without added complexity. The session will cover best practices for fast meeting starts, reducing user friction, and supporting IT through centralized management and remote troubleshooting, as well as what “secure and reliable” means across software, hardware, and connectivity. Attendees will also explore how AI can improve user experience and operations through automated assistance, transcription, follow-up, and data-driven insights that enhance collaboration outcomes.

Relentless Relevance: Rich Mulholland on the Future of AV and More

Rich Mulholland’s relentless relevance challenges the audiovisual industry to rethink its own certainties. He warns that innovation dies when companies defend yesterday’s success instead of questioning it. From BlackBerry’s fall to Neuralink’s rise, Mulholland explores how relevance depends on courage—the willingness to unlearn and reconnect. He argues that AV’s true future lies not in brighter pixels or louder speakers, but in expanding human bandwidth: helping people think and collaborate with less friction. His message is clear—stop playing defense, attack your own model, and stay relentlessly relevant in a world that never stops changing.

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Business of AV Series

We think you will enjoy these series that touch on the corporate side of pro-AV and leadership.