A successful digital signage network is more than a collection of screens. It is a communication channel that requires clear objectives, intentional content, effective governance, and a plan for long-term operations. The panel emphasized that organizations should define the business outcome and audience experience before selecting hardware or software.
In this D=SIGN Power Hour, Michelle Montazeri of Legrand joined industry experts Vito De Filippis of Broadsign, Catherine Hansen of Ground Support Labs, Sebastian Kryh of Dise, and Cristina Miller of Intermedia Touch to explore how channel strategy can strengthen messaging, support scalability, generate value, and create more meaningful audience experiences
The discussion focused on moving beyond a hardware-first mindset, establishing ownership and content standards, preparing for ongoing operations, and measuring success against business and audience outcomes rather than uptime alone.
Key takeaways from the conversation include:
Start with the business objective, not the screen
Give every channel, screen, and message a defined purpose
Balance centralized brand governance with local flexibility
Treat launch day as the starting point, not the finish line
Establish clear ownership, content standards, KPIs, and approval processes before scaling
Measure success through business results and audience experience, not operational performance alone
Use automation, integrations, and expert partners to manage complexity as networks grow
Watch the full conversation here: D=SIGN Power Hour: Channel Strategies for Digital Signage.
