Event Details

Content plays a central role in the success or failure of digital signage systems, yet it is often under planned or underestimated. This webinar focuses on why content strategy is a mission-critical component of digital signage deployments across enterprise, retail, and education environments. Participants will explore how content planning, workflows, governance, and performance measurement impact engagement, system adoption, and long-term effectiveness. The session emphasizes integrating content considerations into system design and operational planning to ensure digital signage remains relevant, trusted, and effective over time.

This webinar supports continuing education by addressing content strategy as a core component of digital signage system design and operation. Attendees develop practical knowledge related to content workflows, governance, and performance evaluation that directly supports effective and sustainable AV system deployments.

Join this July Power Hour to:

• Analyze how content strategy influences digital signage effectiveness, adoption, and return on investment.
• Identify best practices for content workflows, governance models, and ownership structures and integrate content planning into system design and discovery conversations.
• Evaluate content performance and relevance as part of ongoing system optimization and recognize content-related risks that can negatively affect system performance and audience trust.

Registration Coming Soon

A rising focus on enhanced customer service is prompting verticals like hospitality and retail to study investments in interactive and LED screens, according to AVIXA’s IOTA report. Digital signage and network technology managers and integrators can get the latest on new trends, technologies, and applications for digital signage systems in AVIXA’s monthly D=SIGN Power Hour. Learn more  about the D=SIGN Power Hour series.

 CTS: 1 CTS-D: 1

Moderator Information

Michelle Montazeri
VP, Channel & Commercial Sales
Ergotron

Michelle Montazeri is the Vice President of Commercial & Channel Sales at Ergotron, bringing nearly two decades of experience in the AV and IT industries. With a foundation in product management, Michelle is passionate about amplifying the voice of the customer to shape impactful product roadmaps, meaningful marketing strategies and a customer-centric culture.

Throughout her career, she has consistently driven top-line growth and market share by crafting winning sales strategies and nurturing high-performing, motivated sales teams. Known for her leadership, vision, and commitment to excellence, Michelle inspires those around her to embrace innovation, think strategically, and lead with purpose.