Pamela Lobaton is the Director of Business Development at Spectrio, where she focuses on driving growth and building partnerships across the digital signage ecosystem. With over a decade of experience across OEM, distribution, and solutions, she has seen how quickly this space is evolving with more dynamic, data-driven, and personalized experiences shaping what’s next.

She's passionate about bringing people, ideas, and technology together to create meaningful impact and unlock new opportunities. Outside of work, she enjoys traveling, spending time with her family, and recharging by the ocean. She strives to remain grounded in faith and balance, bringing that perspective into both her personal life and her leadership.