Franciele Mesadri

Franciele Mesadri serves as Latin America Marketing Manager for AVIXA, the Audiovisual and Integrated Experience Association, where she leads AVIXA’s regional efforts and initiatives to raise awareness of the power of AV in dynamic markets. 

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Article

Embracing the Digitization of Physical Spaces

By Franciele Mesadri

When Alberto Cáceres, CEO of TRISON, a leading company in the digitization of physical spaces and audiovisual experiences development for global companies in the retail sector, mentions that "the digital signage market has infinite potential," he says so convinced of it.

Article

Back to Basics for Effective Collaboration Solutions

By Franciele Mesadri

Although the current pandemic has brought some radical changes and accelerated trends, the reality is that collaborative spaces were already transforming due to the emergence of new styles of work meetings.

Case Study

Road to the Congreso AVIXA 2021: The San Diego State University Online Lessons Challenge

By Franciele Mesadri

This article is a preview of the case story that the San Diego State University team will present during the next AVIXA 2021 Congress: Technologies for education today and tomorrow, which will take place virtually from April 27 to 30.

Article

5 Best Pre-Sales Practices in AV Projects for the Educational Market

By Franciele Mesadri

AV projects for educational facilities require careful planning. From information gathering to completion, here are five steps to make the process a success.

Case Study

The Sweet Sound of Online Education

By Franciele Mesadri

The art of listening to users to meet the technological needs of educational institutions is a task that we as members of the AV industry must cultivate. And, if luck smiles on us, we can discover internal allies to help us develop better solutions.

Article

Project Management Best Practices Can Add Value to Digital Signage

By Franciele Mesadri

Mastering communication, standardization, documentation, lessons learned, and especially maintaining relationships with all the people involved in a project are some of the main reasons it is worth applying project management methodologies in digital signage.

Article

Congreso AVIXA, distance is not an obstacle to the exchange of ideas

By Franciele Mesadri

The recent Congreso AVIXA has left many lessons learned, not only for those who have witnessed its conference program but also for the team of organizers of this virtual event aimed at professionals from the Spanish and Portuguese-speaking AV industry.