Dan McAllister is a veteran revenue and transformation leader with more than 25 years of experience driving growth across digital signage, experiential technology, and enterprise SaaS.

His career has been built around elevating how brands connect with people in the real world, scaling intelligent display networks, immersive content ecosystems, and data-powered customer experiences across retail, automotive, QSR, hospitality, and large venue environments. 

In Q4 2025 Dan joined Creative Realities Inc as Chief Revenue Officer - working alongside the executive team to take the company to the next level in terms of net/new growth, creating shareholder value, and to be a top performing digital media company in North America.