Press Room

From immersive production environments to real-time audience interaction, AV innovation powers the modern live experience

FAIRFAX, VA – May 14, 2026 – InfoComm 2026, the world’s most essential destination for AV, IT, broadcast, and AI-driven systems, will spotlight the technologies transforming live events, sports, and entertainment – where production, performance, and audience engagement converge. Taking place June 13–19 (exhibits June 17–19) at the Las Vegas Convention Center in Las Vegas, Nevada, the event will showcase how AV innovation is powering the next generation of live experiences.

To bring these innovations to life, InfoComm 2026 will feature The Pitch, powered by Diversified (Booth N8063) – an all-new, immersive show floor experience inspired by the worlds of sports, broadcast, and live entertainment. From broadcast control rooms and draft room strategy spaces to premium viewing lounges, and fan engagement activations, The Pitch showcases how integrated AV technologies work together to power today’s most dynamic venues, campuses, and entertainment destinations. Attendees can step into the action and experience firsthand how connected systems capture, manage, and amplify moments that engage audiences, support decision-making and deliver unforgettable live experiences.

“Live events today are no longer just about what happens on stage or on the field – they’re about creating shared, immersive experiences that extend far beyond the physical venue,” said Jenn Heinold, Senior Vice President, Expositions, Americas, AVIXA, producer of InfoComm. “As demand grows for more connected, scalable, and engaging experiences, organizations are blending broadcast workflows, real-time data, and interactive technologies to reach audiences both in-venue and beyond. InfoComm 2026 brings together the technologies and expertise that make those experiences possible from broadcast and production to lighting, audio, and real-time audience engagement.”

From Stadiums to Live Media Ecosystems
The Pitch experience will showcase a fully integrated technology stack – including broadcast systems, control platforms, displays, collaboration tools, audio, and graphics – working together to power dynamic sports, entertainment and live event environments. Attendees will explore how modern venues and media spaces support everything from live matchday production to high-stakes decision-making and premium audience engagement.

Highlights include:

• Broadcast control environments that manage live feeds, graphics, and real-time production workflows
• Draft room strategy spaces designed for collaboration, data visualization, and rapid decision-making
• Premium viewing lounges that flex between hospitality, presentations, and live event experiences
• Fan engagement activations that turn audiences into participants through interactive, branded moments

Together, these elements reflect a broader shift toward environments that are not only connected, but agile, immersive and built to perform in real time.

The Convergence of Broadcast, AV, and Live Production
The lines between broadcast, AV, and live production continue to blur as organizations adopt more sophisticated, studio-quality workflows. InfoComm will explore this crossover with sessions, such as “Brands as Broadcasters: The New Rules of Enterprise Media Production” and “Live Streaming in Action.” They will examine how organizations across industries are building in-house production capabilities and delivering high-quality content at scale.

Attendees will also gain insight into how broadcast tools – once limited to traditional media environments – are now being deployed across corporate communications, live events, and experiential marketing.

The AVIXA TV Studio (Booth N6845) will demonstrate a fully operational broadcast studio designed for both enterprise and entertainment applications. Attendees will get a behind-the-scenes look at the studio to see how productions come to life and meet with the technology partners to learn about the solutions that power the studio, from cameras and control systems to audio, lighting, collaboration, and production workflows.

Immersive Experiences and Real-Time Engagement
As audiences expect more personalized and interactive experiences, AV technologies are evolving to support real-time engagement at scale. From dynamic LED environments and synchronized lighting to mobile-driven audience interaction and live data overlays, organizations are transforming spectators into active participants.
At InfoComm 2026, attendees will see how integrated systems enable real-time content adaptation, audience participation, and data-driven storytelling, creating experiences that are more engaging, measurable, and memorable.

Audio, Lighting, and Staging Take Center Stage
In the North Hall, attendees will experience the creative side of AV, where sound, light, and visual storytelling come together to shape live environments. Innovations in spatial audio, intelligent lighting systems, and automated staging are enabling production teams to design more responsive and immersive experiences.
From large-scale concerts and sporting events to corporate productions and immersive installations, these technologies are redefining how environments are designed, controlled, and experienced.

Learning and Innovation Across the Show Floor
The Spotlight Stage (Booth N6668) will feature sessions focused on broadcast AV, live production, and event design, including “Let’s Get Phygital: The New Playbook for Connected, Fan-First Experiences” and “Designing Collective Wonder: Light, Art & the Future of Immersive Placemaking.”

Attendees can also join an expert-led tour of the show floor focused on broadcast AV technologies that are shaping modern content creation. The tour will highlight real-world applications of AV-over-IP, NDI, SMPTE 2110, and integrated production workflows.

In addition, the Integrated Experience Tour: Circa AV Systems Tour will offer a behind-the-scenes look at the audiovisual infrastructure powering one of the most technology-driven entertainment destinations in Las Vegas, showcasing large-scale video environments, sportsbook and hospitality AV systems, and integrated platforms including Q-SYS, Crestron NVX, and RNWY control software. 

To learn more about InfoComm 2026 and register, visit www.infocommshow.org.

Download: InfoComm 2026 Logo event-dated + non-dated versions.
InfoComm 2026 is sponsored by Headline Partner Shure Incorporated and Premier Partners Audio-Technica U.S., Blackmagic Design, Diversified, FORTÉ, and Microsoft.

InfoComm 2026 is sponsored by Headline Partner Shure Incorporated and Premier Partners Audio-Technica U.S., Blackmagic Design, Diversified, FORTÉ, and Microsoft.

For ongoing conversations and news about the pro AV industry, visit the InfoComm room on AVIXA Xchange, a unique community for the AV industry that connects thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 37th largest trade show in the United States by Trade Show News Network. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm América Latina; InfoComm China; InfoComm India; InfoComm Asia; Integrate (Australia); and Integrated Systems Europe.

About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org.