Franciele Mesadri

Franciele Mesadri serves as Latin America Marketing Manager for AVIXA, the Audiovisual and Integrated Experience Association, where she leads AVIXA’s regional efforts and initiatives to raise awareness of the power of AV in dynamic markets. 

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Article

Project Management Best Practices Can Add Value to Digital Signage

By Franciele Mesadri

Mastering communication, standardization, documentation, lessons learned, and especially maintaining relationships with all the people involved in a project are some of the main reasons it is worth applying project management methodologies in digital signage.

Article

Back to Basics for Effective Collaboration Solutions

By Franciele Mesadri

Although the current pandemic has brought some radical changes and accelerated trends, the reality is that collaborative spaces were already transforming due to the emergence of new styles of work meetings.

Article

Embracing the Digitization of Physical Spaces

By Franciele Mesadri

When Alberto Cáceres, CEO of TRISON, a leading company in the digitization of physical spaces and audiovisual experiences development for global companies in the retail sector, mentions that "the digital signage market has infinite potential," he says so convinced of it.

Article

Congreso AVIXA, distance is not an obstacle to the exchange of ideas

By Franciele Mesadri

The recent Congreso AVIXA has left many lessons learned, not only for those who have witnessed its conference program but also for the team of organizers of this virtual event aimed at professionals from the Spanish and Portuguese-speaking AV industry.