InfoComm 2020 Will Introduce the Live Events Experience (LEX) to the Show, A New Platform to Connect the Live Events Community

Growth Leads the Show to Expand Into the Las Vegas Convention Center’s South Hall

FAIRFAX, Va., Jan. 30, 2020 – InfoComm 2020, the largest pro-AV show in North America, returns to Las Vegas June 13-19, 2020, and will introduce the Live Events Experience (LEX). This new show feature will present a breadth of AV technology in live events through innovative performances and provide behind-the-scenes access to an interactive tech playground for attendees to test event activations. The stage lineup will also include conversations with technology professionals on topics ranging from the surge of AV adoption in esports to overall trends in the performance and entertainment world.

“Pro AV plays a significant role in creating exciting live experiences,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events for the Audiovisual and Integrated Experience Association (AVIXA), producer of InfoComm. “By 2024, live event solutions are expected to reach $33.7 billion in revenue globally. With such a thriving market, this year we’re adding more live events programming in addition to the already successful Live Events Pavilion. Event producers for concerts, theater performances, and corporate events come to InfoComm to see the latest advancements in lighting control, video projection, audio, and so much more. The Live Events Experience will be the stomping ground for them to get inspired.” 

In addition to an array of discussions with technology professionals, the LEX stage will feature incredible live performances throughout the week at InfoComm. On Thurs., June 18, the dance performance group iLuminate, a finalist on America’s Got Talent, will take the stage. iLuminate mixes wearable LED technologies with choreography performed in the dark to create the ultimate performing arts experience.

Founder Miral Kotb has programmed iLuminate's technology for Grammy-winning musicians Christina Aguilera, The Black Eyed Peas, and Death Cab for Cutie, and shows such as Dancing with the Stars and the American Music Awards. Kotb was a keynote presenter at AVIXA’s TIDE Conference at InfoComm 2019. More exciting performers joining the LEX stage will be announced in coming weeks.

InfoComm is also hosting a half-day Live Events Conference on Thurs., June 18, which will focus on the rapidly changing corporate events landscape and how AV professionals can adapt to the growing demands.

With the addition of LEX, InfoComm 2020 has expanded into the South Hall of the Las Vegas Convention Center, adding to the existing Central and North Halls. The South Hall is the first drop-off point for InfoComm shuttle buses and features an additional large registration/badge pickup area. The South Hall is also home to the Live Events Pavilion, a second Audio Pavilion, and New Exhibitor Pavilion.

InfoComm 2020 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partner Maxell Corporation of America.

To learn more about the Live Events program at InfoComm 2020, visit www.infocommshow.org/live. Registration opens Feb. 11, 2020.

Image: Live Events

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro-AV industry. The exhibition currently ranks as the 28th largest in the United States by Trade Show Executive and 30th largest in the United States according to Trade Show News Network. InfoComm is part of a global alliance of trade shows produced by AVIXA and its partners, including InfoComm Brasil; InfoComm China, Beijing; InfoComm China, Chengdu; InfoComm Colombia; InfoComm India; InfoComm México; InfoComm Southeast Asia; Integrate; Integrated Systems Europe; and Integrated Systems Russia.

About AVIXA
AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.

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