AV spaces have quietly evolved into AI‑driven decision engines. They are now analysing, summarising, and influencing interactions in real time, but the governance needed to control that power is still far behind.
The Numbers Don’t Lie:
Unproductive meetings cost $375B in the US and £50 billion in the UK (LSE) 92% of companies are increasing AI investment but only 1% feel mature 71% of employees use AI tools without approval and 57% hide that usage from leadership
AI is already in your rooms whether you’ve approved it or not.
AI Is the New AV Challenge, here is how:
👉🏼 Data is flowing into unvetted systems.
👉🏼 Decisions are being shaped by outputs no one is governing.
This isn’t a software problem, it’s an AV + IT + workflow problem and the industry needs leadership.
Where AV Must Step Up
👍🏼 Get visibility into how AI is being used
👍🏼 Define an approved AI stack and framework
👍🏼 Set data boundaries and define AI is allowed to access
👍🏼 Keep humans accountable for decisions
👍🏼 Train teams on when and why to use AI
AV is overdue for a new meeting‑room design frontier.
If we don’t shape how AI behaves in our meeting spaces, it will shape us, and not always in ways we want.
AI is already listening, summarising, nudging, and influencing decisions in rooms we designed and now, it’s on us; manufacturers, integrators, and end‑users to make sure it’s doing that responsibly, transparently, and in a way people can trust.
This is our moment to lead, not follow.
If you’re in AV, this is the time to step forward. If you’re building or integrating meeting‑room tech, governance must be part of your roadmap. If you’re an end‑user, demand clarity and control over how AI operates in your spaces.
The organisations that act now will set the standards everyone else ends up following.