Executive Partner And Founder, Strategic Pathways
Marc A. Remond is the founder of Strategic Pathways, a business advisory firm helping B2B technology leaders design and align the systems required to scale. With 25 years of sales leadership across AV, UC, and enterprise technology, at Alcatel-Lucent, Polycom, and Barco, among others, he has built go-to-market strategies, channel ecosystems, and AI transformation programmes for global technology companies. He is the creator of the Intelligent Workplace Framework and the Human-AI Intelligence Charter, and writes on market expansion, sales execution, and AI-enabled workplace transformation for the AV and UC industry.
Strategic Path: Upskilling to navigate the new B2B Buying Journey and turbocharge Sales in Pro AV and Broadcast
AV-IT convergence and the new B2B buying journey demand a new approach. Technical knowledge is merely the entry ticket. Mastery of new sales and marketing techniques separates leaders from followers. IDEAL System upskilled 17 staff with Marc Remond's Strategic Compass workshop to amplify success.
Strategic Path: Why Salespeople Struggle to Build and Close Their B2B Pipeline
Struggling with stalled deals? Buyers now research alone (83% pre-engagement via Gartner), face complex stakeholders, and demand insights—not pitches. The fix? The Challenger Sale: Teach, tailor, lead. Here is how you can up your game in Pro AV and Broadcast markets.
Strategic Path: AV Industry's Evolution: Bridging the Skills Gap in an IT-Integrated Era
The AV industry, once focused on integrating displays, speakers, and room control systems, has transformed. With AV and IT convergence, there's a need for specialized skills in channel and key account management, creating new opportunities & challenges for professionals in this dynamic landscape.
Strategic Path: The Hospitality Market in Asia Pacific
The Asia Pacific hospitality market is growing, with hotel transaction volume reaching USD 12.1 billion. AV solutions enhance guest experiences and business operations. Strategic Pathways Asia assists companies in vertical markets across the region. Contact us for help.
Strategic Path: E-Waste and Sustainability in Asia Pacific
As demand for advanced Pro AV systems surges, the region generates a disproportionate share of the world’s electronic waste. Governments and corporations are responding with stringent regulations, innovative recycling programs, and circular economy strategies to mitigate environmental impacts.
Strategic Path: APAC is your Gateway to Growth Amid Rising US Tariffs – Here’s How to Act Now
US tariffs are slashing AV margins and alienating B2B buyers. APAC offers an escape: 8.5% growth, booming demand for smart tech, and tariff-free markets. But fragmented regulations, cultural gaps, and complex distribution demand local expertise to succeed. Time to pivot or get left behind.
Strategic Path: My AI Video Journey with Synthesia
Synthesia 3.0 is a leap for AI video. My early tests were promising but felt robotic, even altering my accent. Now, hyper-realistic avatars and expressive voices enable truly authentic, scalable communication for business, solving key issues for training, marketing, and the Pro-AV industry.
Strategic Path: The Best AV Experience Is the One You Don't Notice
The best AV system is one your users don't notice. Following a key panel at Integrate 2025, we explore why a user-first design, focused on simplicity and removing friction, is the secret to successful, platform-agnostic meeting rooms. The ultimate goal is to make the technology disappear.
Strategic Path: Wearable Tech in the Workplace
Is enterprise AR/VR next? and why isn't your office in the metaverse? The "Spectacle Barrier" is the key challenge. My article breaks down the strategies from Meta Quest to Ray-Ban and reveals where this tech actually makes sense for business.