Insight on D=SIGN Power Hour: Digital Signage Venue Analytics
Don’t miss the upcoming D=SIGN Power Hour: Digital Signage Venue Analytics on April 12, 2023. Speaker Coumba Ba gave us some insight into her career in AV and why she feels this Power Hour is an important topic.
Tell us a little bit about yourself and why you chose/came about a career in AV.
My name is Coumba, head of sales for North America at Quividi. I was born and raised in France. I joined Quividi around a year and a half ago without experience in this industry. Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real- time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail. We analyze billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
I used to work for Tradedoubler, a global affiliate marketing company that offers online performance marketing services. It was very interesting to understand the online challenges for advertisers and publishers. It was the next natural step for me to discover the Digital Signage world.
Can you give some insight on the upcoming webinar, D=SIGN Power Hour: Digital Signage Venue Analytics, and why you feel this is an interesting and important topic to discuss?
We’ll share the journey taken by our partners to optimize their Digital Signage communication strategies, monetize their screens and drive shopper’s engagement and sales.
You don’t necessarily need much to start leveraging the capabilities of a digital signage platform and have a strong impact on your campaigns and communication.
Who would benefit from attending this webinar?
DS integrators, CMS providers and Marketers working for brands, retailers, or venue owners, navigating at the intersection of physical commerce and media would benefit from attending this webinar.