Land and Expand: Leveraging Digital Signage to Drive Corporate Revenue Growth

This course explores how businesses can use digital signage experiences as a key tool to land new clients and expand existing relationships, ultimately driving revenue growth. By creating engaging, interactive, and personalized digital signage experiences, companies can enhance customer engagement, improve brand visibility, and unlock new revenue streams. Participants will learn how to strategically integrate digital signage into their business models to create memorable customer experiences that lead to increased sales and long-term growth. Presented by Digital Signage Federation Key takeaways: Learn how to create engaging and personalized content that captures attention, drives customer interaction, and boosts sales. Discover how to utilize digital signage for in-house promotions, third-party advertising, and cross-platform integration to expand revenue opportunities. Uncover how to track customer engagement, assess campaign effectiveness, and use data-driven insights to refine content and maximize return on investment. Speakers Michelle Montazeri, VP, Channel & Commercial Sales - Ergotron John Garmendi, Sr. Manager National Accounts, Consultants & Sales Support Engineers - Sony Electronics Inc Steve Glancey, Digital Experience (DEx) Team Leader - Diversified Tamara Bebb, Chief Executive Officer - Spectrio Andre White, Regional Director, West - BrightSign