Rodrigo Casassus Coke, CTS

Senior Director of Development, Latin America
Rodrigo has over 35 years of experience in the professional audiovisual (Pro AV) industry, having held roles ranging from AV technician to Director of Operations and Sales. He is recognized for his ability to build relationships, expand markets, and strengthen business ecosystems across the region. As Senior Director for Latin America and the Caribbean at AVIXA, he leads growth, certification, and education strategies, connecting manufacturers, integrators, and end users. His approach combines deep technical expertise with a vision for regional development, driving standards of excellence that have transformed the Latin American audiovisual market.