Building an In-House Studio Your Business Can Trust
As enterprise communications evolve beyond traditional meeting rooms, organizations are rethinking how they produce and deliver video content.
Peter Fitton
Solutions Architect, Ross Video
With nearly three decades of experience in audio, video, and lighting, Peter Fitton is a Senior Solutions Architect who partners with broadcast, house-of-worship, entertainment, and corporate clients to design and integrate cutting-edge technologies that elevate storytelling and communication.
Peter’s deep expertise in live production environments—spanning theatre, concerts, corporate events, and worship spaces—gives him a unique perspective on how technology impacts both creativity and usability. He believes that great design starts with a holistic, user-focused approach, ensuring that technology is intuitive, accessible, and purpose-driven—solving problems rather than creating them.
Beyond system design, Peter is a skilled live video director, technical director, and video operator. He has also served as a faculty instructor and longtime member of AVIXA, as well as a faculty instructor for the FILO Conference, sharing his knowledge to empower the next generation of AV professionals.
Articles by Peter Fitton
Five Reasons Why Enterprise AV Projects Miss the Mark
Enterprise AV projects often fall short when organizations focus on technology instead of workflows, user experience, production quality, and long-term content strategy.
What is SRT Protocol?
SRT, an open-source protocol, ensures secure, reliable, low-latency video/audio streaming. Used by major platforms, it minimizes jitter and packet loss, ensuring interoperability without fees.
Optimizing Streamer Setups for Corporate Broadcast
As workplaces evolve globally, businesses are using gaming-inspired streamer setups for engaging virtual events, employing HD video, pro audio, AI enhancements, and custom branding for immersive experiences and content that resonate with audiences.