Five Reasons Why Enterprise AV Projects Miss the Mark
Enterprise AV projects often fall short when organizations focus on technology instead of workflows, user experience, production quality, and long-term content strategy.
Peter Fitton
Solutions Architect, Ross Video
With nearly three decades of experience in audio, video, and lighting, Peter Fitton is a Senior Solutions Architect who partners with broadcast, house-of-worship, entertainment, and corporate clients to design and integrate cutting-edge technologies that elevate storytelling and communication.
Peter’s deep expertise in live production environments—spanning theatre, concerts, corporate events, and worship spaces—gives him a unique perspective on how technology impacts both creativity and usability. He believes that great design starts with a holistic, user-focused approach, ensuring that technology is intuitive, accessible, and purpose-driven—solving problems rather than creating them.
Beyond system design, Peter is a skilled live video director, technical director, and video operator. He has also served as a faculty instructor and longtime member of AVIXA, as well as a faculty instructor for the FILO Conference, sharing his knowledge to empower the next generation of AV professionals.
Articles by Peter Fitton
What is SRT Protocol?
SRT, an open-source protocol, ensures secure, reliable, low-latency video/audio streaming. Used by major platforms, it minimizes jitter and packet loss, ensuring interoperability without fees.
Optimizing Streamer Setups for Corporate Broadcast
As workplaces evolve globally, businesses are using gaming-inspired streamer setups for engaging virtual events, employing HD video, pro audio, AI enhancements, and custom branding for immersive experiences and content that resonate with audiences.