Stop waiting for AI, it’s already here!
Artificial intelligence in its many forms is emerging not as a single market – a big bang of new products and revenue - but as an embedded technology across multiple use cases.
Michael Sullivan-Trainor
Senior Industry Analyst, AVIXA
I am a member of the AVIXA Market Intelligence team. I joined AVIXA in March 2024 as Senior Industry Analyst, which means I research and analyze data on the Pro AV industry across markets, geographies, solutions and products. I am responsible for content and analysis for the MOAR and IOTA. My background is varied as an IT analyst and consultant with more than 20 years' experience. In addition to building my knowledge in Pro AV, I have expertise in networking, IOT, and cybersecurity, and industry knowledge in telecom.
Articles by Michael Sullivan-Trainor
How will Pro AV fare in the tariff fog?
Uncertainty around pricing and costs driven by the Unted States' inconsistent tariff policy is impacting the Pro AV industry in terms of project delays. Most channel partners expect to pass on increased costs to end users. However, there are measures firms can take to improve their response.
Broadcast AV
Pro AV industry
AI Adoption Gap Might Challenge Industry Growth
As end users rapidly adopt agentic AI, Pro AV providers risk falling behind unless they accelerate deployment while addressing the security and governance challenges that come with autonomous systems.