Juan Carlos Guiterrez

Juan Carlos Gutiérrez is Founder and CEO of Integración AV, a Colombian audiovisual integration company established in 2010 that specializes in professional AV, automation, and technology solutions. A CTS-certified industry professional with more than 16 years of experience, Juan Carlos is recognized for his expertise in designing and delivering innovative AV systems. He is the author of the Guide to Sustainable AV Design and Installation and a passionate advocate for sustainability throughout the AV lifecycle, from design and procurement to installation, operation, and end-of-life management. By combining technical expertise with practical, actionable strategies, he helps organizations reduce environmental impact while enhancing system performance, operational efficiency, and long-term value.