Iffat Chaudhry
Sales Manager, M-Cube
Iffat Chaudhry is an accomplished commercial professional, industry advocate and forward-thinking voice in the AV sector, passionate about championing people, innovation and meaningful change.
As Sales Manager at M-Cube, she combines commercial strategy, technology and customer experience to deliver innovative, immersive, digital solutions that drive business value. Holding an MA in Leadership from University College London (UCL), Iffat champions a people-first approach, collaboration and fresh thinking.
As Co-Lead of the AVIXA Women's Council UK, she advocates for diversity, inclusion and professional development, inspiring the next generation of industry talent. Iffat is also the founder of WhatIff?, her personal thought-leadership brand dedicated to challenging perspectives, sparking meaningful conversations and inspiring change.
An engaging speaker, moderator and industry contributor, she is passionate about connecting people, sharing ideas and shaping the future of AV.
Her philosophy? Challenge assumptions. Champion people. Stay curious. And never stop asking, WhatIff?
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