Chief Marketing Officer, Voome
As a CMO at Voome and Professor of Digital Marketing Strategies, I combine academic rigor with real-world application. My passion lies in demystifying digital innovation and equipping audiences with actionable strategies to thrive in our rapidly evolving digital landscape.
My journey began in 2005, navigating the early days of mobile entertainment. In 2011, I founded Meetale, a groundbreaking digital publishing platform recognized for its innovation in Italy. This entrepreneurial spirit, coupled with significant international experience, led to the creation of dfarm – Digital Transformation Factory in 2019, a network dedicated to embedding digital fluency within organizations.
Since 2019, I've brought a "Learning by Doing" approach to the School of Management at LUM University, focusing on practical, immediately applicable insights. As CMO at Voome since 2022, I continue to drive marketing innovation
Omnichannel Strategy: Attract and captivate within the shop
Explore strategies to captivate, engage, and successfully transform your store as part of a comprehensive approach. The point of sale is a crucial moment in the omnichannel purchasing journey, and the storefront is one of the most critical channels for activation.
How HR Departments Can Use DIGITAL SIGNAGE to Reinvent Internal Communication
Human Resources plays a critical role not only in managing talent but also in fostering engagement, alignment, and a shared company culture. Yet, reaching employees across departments, offices, and work shifts especially in hybrid or industrial environments remains a challenge.
VIDEO IN ITALIANO: Retail Communication: Attrarre, Informare e Coinvolgere i Clienti In-Store per una Strategia Omnicanale Efficace
Analisi della Retail Communication per costruire una strategia omnicanale "phygital" che integri online e punto vendita. Scopri come attrarre i clienti (es. display dinamici), usare i dati digitali e strumenti di Digital Signage per informare, coinvolgere e aumentare la conversione in-store.
Corporate Communication: Revolutionizing Touch Points
In today’s corporate landscape, internal communication plays a vital role in the employee experience. The shift from traditional work environments to new models such as remote work and hybrid setups has redefined the internal user journey. This evolution demands a reevaluation of touch points.
Case Study - IN STORE TELESHOPPING
70% of shoppers want hybrid experiences. Digital Signage bridges online and offline, creating interactive stores. Voome enables real-time teleshopping, personalized content, and analytics to boost engagement and results. Optimize your retail strategy!
A CMS Is Not Enough: The Business Case for a True Digital Signage Platform
Digital Signage needs a Platform (CMS + Device Management + API Integration) for security, not just a CMS. Low-cost offers risk multi-million-dollar breaches & fail EU compliance (RED 2025). Treat screens as mission-critical infrastructure.
One Layer, Zero Hardware: How We Brought the Olympic Magic to Milan Malpensa
At Milan Malpensa Airport, we didn't just show the Games; we redefined how live streaming is integrated into a global hub. No extra hardware, no complex local configs just the "Voome Magic." We turned a high-traffic terminal into a live Olympic stage using a single digital layer.
The Journey from Digital to Physical: A Digital Signage Story
Based on real classroom experience from the Master in Fashion & Luxury Management at LUM University, this article explores how digital signage has evolved from a niche topic to a strategic asset in omnichannel customer experience.
The Communication Challenge in Industrial Environments
This article explores how digital signage can revolutionize communication in factories and logistics. It highlights how these smart displays provide immediate, targeted, and reliable information, streamlining everything from vehicle guidance at the entry gate to real-time KPI dashboards.
Cybersecurity for Digital Signage: A Brand's Critical Defense
This article shows why digital signage cybersecurity is key for brand reputation. It uses real cases to prove one breach can cause major financial and public damage. With a new cyberattack happening every 39 seconds, the risk is constant.