Chief Marketing Officer, Voome
As a CMO at Voome and Professor of Digital Marketing Strategies, I combine academic rigor with real-world application. My passion lies in demystifying digital innovation and equipping audiences with actionable strategies to thrive in our rapidly evolving digital landscape.
My journey began in 2005, navigating the early days of mobile entertainment. In 2011, I founded Meetale, a groundbreaking digital publishing platform recognized for its innovation in Italy. This entrepreneurial spirit, coupled with significant international experience, led to the creation of dfarm – Digital Transformation Factory in 2019, a network dedicated to embedding digital fluency within organizations.
Since 2019, I've brought a "Learning by Doing" approach to the School of Management at LUM University, focusing on practical, immediately applicable insights. As CMO at Voome since 2022, I continue to drive marketing innovation
Beyond the Screen: A Strategic Guide to Selling Digital Signage to HR and Marketing
Discover the strategic guide for System Integrators on selling Digital Signage to HR and Marketing. Inspired by the AVIXA webinar, learn how to transform screens into enterprise assets that boost employee engagement and internal communication.
Beyond the Limits: Artemis II Sets a New Record (and How to Bring Inspiration into the Company with a Click)
Inspire your team broadcasting the Artemis II record on corporate screens! Discover how Voome's secure all-in-one digital signage platform boosts HR engagement, delivering impactful content to your network in just 3 simple clicks
The USB Paradox: Why Digital Signage Without Remote Management is a Relic of the Past
In 2026, running a network without integrated Remote Management is essentially the same as using a USB drive to update content. It’s manual, it’s reactive, and it’s killing your margins.
Beyond the Display: Why 2026 is the Year of Digital Signage Ecosystems and Outcomes
The ISE stories continue! 🚀 Joined Pete Coleman @ AVIXA TV to discuss why 2026 is about outcomes, not pixels. We dive into ISO 27001, native integrations, and global clustering. Plus, a lesson on why passion (and an Italian accent) beats perfection! Read the breakdown below!
One Layer, Zero Hardware: How We Brought the Olympic Magic to Milan Malpensa
At Milan Malpensa Airport, we didn't just show the Games; we redefined how live streaming is integrated into a global hub. No extra hardware, no complex local configs just the "Voome Magic." We turned a high-traffic terminal into a live Olympic stage using a single digital layer.
Selling the Solution, Not Just the Screen: How Multi-Zone Software Unlocks Factory Projects
Discover how Digital Bulletin Boards are revolutionizing internal communication in manufacturing. Learn how to integrate MES, Power BI, and HR updates on a single screen with Voome’s "One Screen, Multiple Voices" technology.
A CMS Is Not Enough: The Business Case for a True Digital Signage Platform
Digital Signage needs a Platform (CMS + Device Management + API Integration) for security, not just a CMS. Low-cost offers risk multi-million-dollar breaches & fail EU compliance (RED 2025). Treat screens as mission-critical infrastructure.
Cybersecurity for Digital Signage: A Brand's Critical Defense
This article shows why digital signage cybersecurity is key for brand reputation. It uses real cases to prove one breach can cause major financial and public damage. With a new cyberattack happening every 39 seconds, the risk is constant.
The Communication Challenge in Industrial Environments
This article explores how digital signage can revolutionize communication in factories and logistics. It highlights how these smart displays provide immediate, targeted, and reliable information, streamlining everything from vehicle guidance at the entry gate to real-time KPI dashboards.
The Journey from Digital to Physical: A Digital Signage Story
Based on real classroom experience from the Master in Fashion & Luxury Management at LUM University, this article explores how digital signage has evolved from a niche topic to a strategic asset in omnichannel customer experience.
La Comunicazione Diventa Esperienza
In un mondo dove le esperienze reali contano più dei clic, la comunicazione visiva nei negozi, negli uffici e negli ambienti produttivi diventa decisiva.
How Marketing Teams Can Simplify and Amplify In-Store Communication
Discover how marketing teams use digital signage to deliver targeted content, boost in-store engagement, and simplify campaign management.
IN STORE TELESHOPPING
IN STORE TELESHOPPING. Digital Signage bridges online and offline, creating interactive stores. Voome enables real-time teleshopping, personalized content, and analytics to boost engagement and results.
Corporate Communication La rivoluzione nei Touch Point
La comunicazione interna è fondamentale nell’esperienza dei dipendenti. Con l’evoluzione dal lavoro tradizionale a modelli come smart working e ambienti ibridi,si è trasformata la user journey interna,rendendo necessaria una revisione dei touch point e delle strategie per rispondere a nuove esigenze
Omnichannel Strategy: Attract and captivate within the shop
Explore strategies to captivate, engage, and successfully transform your store as part of a comprehensive approach. The point of sale is a crucial moment in the omnichannel purchasing journey, and the storefront is one of the most critical channels for activation.
How HR Departments Can Use DIGITAL SIGNAGE to Reinvent Internal Communication
Human Resources plays a critical role not only in managing talent but also in fostering engagement, alignment, and a shared company culture. Yet, reaching employees across departments, offices, and work shifts especially in hybrid or industrial environments remains a challenge.