Director Of Digital Experience Design, Clark & Enersen
Craig Park, FSMPS, Assoc. AIA is Director of Digital Experience Design at Clark & Enersen, where he leads integrated AV/IT/ESS design for higher education, research, and civic projects nationwide. With over 45 years in the audiovisual industry, Craig has shaped technology strategies for some of the most innovative learning and research environments. He is also the founder of CatalystFactor Consulting, an advisory practice helping professional services firms grow through AI-enabled strategy and business development. An award-winning thought leader, author, and frequent speaker, Craig brings a unique perspective on the intersection of design, technology, and leadership. Craig is a Fellow of the Society for Marketing Professional Services, an Associate member of the American Institute of Architects, and has served on the AVIXA Board of Directors. Craig is also an AVIXA Xchange Advocate.
Building Beyond: Smart Was Never the Point
Part 2 in the Building Beyond series: We’ve mistaken “smart” for success, filling buildings with more technology while rarely asking whether it actually improves life for the people inside. The real measure of a building is whether its systems serve human experience rather than distract from it.
Building Beyond: From Plan to Practice
Part 12 of the Building Beyond series: The last one: how this gets built and what happens when the building starts running itself.
Building Beyond: AI Isn't Another System. It's the Conductor
Part 11 of the Building Beyond series: We hand the fastest-moving layer to the center of the room — AI, not as another system, but as the thing that finally makes the rest cohere.
Building Beyond: One Framework, Four Environments, Five Patterns
Part 10 in the Building Beyond series: The objection I hear most — surely every kind of space needs its own playbook — and why it's wrong.
Building Beyond: When the Room Is Part of the Care
Part 9 in the Building Beyond series: What happens when a balky room isn't an annoyance but a danger — the clinical and learning environments.
Building Beyond: The Workplace That Earns the Commute
Part 8 in the Building Beyond series: The space everyone is arguing about, and the first real test of all of this — the workplace.
Building Beyond: Measuring the Promise
Part 7 in the Building Beyond series: What matters is only what we measure. Measurement is how experience stops being a soft story and becomes a number you can defend.
Building Beyond: The Danger Is in the Coupling
Part 6 of the Building Beyond series: The most dangerous thing in any building isn't a weak system — it's a fast one bolted to a slow one.
Building Beyond: Know Your Maturity Before You Buy Capability
Part 5 of the Building Beyond series: Even with the right layers in the right order, you can only run what your organization is ready to run. The maturity model — and the trap of buying capability you can't operate.
Building Beyond: Designing for Change
Part 4 of the new Building Beyond series: The framework at the center of the book: the five layers every environment is built from, and why most projects are designed upside down.
Building Beyond: Human Experience as Infrastructure
Part 3 of the new Building Beyond series: Even when you design for experience, you're aiming at a moving target. Why the most valuable thing you can build into an environment is the capacity to change.
Building Beyond: Smart Was Never the Point
Part 2 of the new Building Beyond series: We were sold "smart" as a destination. It was never even the right direction.
Building Beyond: Why AV Design Needs a New Planning Paradigm
Part 1 of the new Building Beyond series: As intelligent buildings become increasingly defined by connected technologies, the challenge facing AV professionals is no longer designing better systems, but creating environments where those systems work together to deliver meaningful human experiences.
The Cost of Being Heard: Audio, Collaboration, and the Hidden Price of Legacy Design
Part 5 of the 9-part series: The Hidden Cost of Legacy — Rethinking AV, IT, and Building Technology for Experience and TCO
Displays and the Cost of Compromise: Why Visual Technology Choices Define Experience and TCO
Part 4 of the 9-part series: The Hidden Cost of Legacy — Rethinking AV, IT, and Building Technology for Experience and TCO
From Fixed Systems to Scalable Platforms: Rethinking AV Architecture for TCO and Experience
Part 3 of 9 in the series: The Hidden Cost of Legacy — Rethinking AV, IT, and Building Technology for Experience and TCO