Catherine Hansen

As National Sales Director at Ground Support Labs, Catherine Hansen works with organizations to transform digital signage from a collection of screens into strategic, revenue-generating networks. Working with clients across digital out-of-home (DOOH), Retail Media Networks (RMNs), and enterprise digital signage ecosystems, she helps organizations manage the complete lifecycle of their digital signage networks from hardware procurement, installation, and deployment to content management, remote monitoring, and ongoing support. Through GSL's XEN platform, she enables organizations to build, operate, and scale reliable digital signage networks that maximize uptime and revenue, simplify operations, and create long term business value.

A former AI professional, two-time Women in AI Rising Star nominee, and Peace Corps Volunteer, Catherine brings a unique perspective that blends technology, strategy, and human connection. When she's not helping clients build smarter digital experiences, she teaches Qigong and runs a healing practice focused on mindfulness and well-being.