Category: articles | 11 June 2026 at 1:06 PM

USD 2.4 Billion in Glass facades and zero Transparent LED Screens — Why?

Claudio Santiago

Claudio Santiago

Founder of Led in Glass, Led in Glass

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Updated on June 11, 2026

USD 2.4 billion in glass facades. Zero transparent LED screens.

That's Brazil today.

The 5th largest country in the world. Over 45,000 commercial glass buildings in São Paulo alone. A USD 480M+ DOOH market growing 27% year-over-year. And not a single transparent LED installation.

While Asia, Europe, and the Middle East have embraced transparent LED as the next frontier of digital media, Latin America's largest economy remains completely untouched.

We're changing that.

Led in Glass is the first company in Brazil dedicated exclusively to transparent LED projects — from facade leasing to DOOH monetization. We don't sell hardware. We deploy it. We monetize it. We operate it.

But here's the question I keep asking manufacturers at every trade show:

Why isn't your brand in the world's last major untapped market?

If you're a transparent LED manufacturer looking for a serious operational partner in Latin America — let's talk at InfoComm.

🔗 www.ledinglass.com 

#TransparentLED #DOOH #DigitalSignage #InfoComm2026 #Brazil #LatinAmerica #AVIndustry #LEDDisplay #SmartBuildings

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