As hybrid communications become the norm, the lines between broadcast production and conferencing platforms continue to blur. This Broadcast AV Power Hour explored how organizations are combining professional production workflows with platforms like Zoom, Teams, and Webex to create engaging, high-quality experiences for both in-person and remote audiences.
Moderated by David Maldow of Let’s Do Video, the session featured insights from Deborah Jones of the Queen Elizabeth II Centre, Frank Padikkala of Zoom, Craig Frankenstein of FORTÉ, and Peter Fitton of Ross Video.
Key takeaways from the discussion included:
Audience expectations have changed. Today's meetings and events demand broadcast-quality audio, video, and production value—not just functional connectivity.
Hybrid experiences require intentional design. In-person and remote attendees have different needs, but neither should be treated as a secondary audience.
Production and conferencing are converging. Features once reserved for broadcast environments—such as ISO feeds, graphics, captioning, and audience interaction tools—are increasingly built into conferencing platforms.
AV, IT, and broadcast skills are merging. Professionals need a broader understanding of networking, software, security, and production workflows as AV-over-IP becomes standard.
Simplicity drives adoption. The most successful systems hide complexity behind intuitive user experiences, allowing both technical teams and everyday users to succeed.
Watch the full session: Broadcast AV Power Hour: Convergence of Streaming and Conferencing