Expanding into LATAM: Market Insights, Business Realities, and Regional Connections

Latin America is a diverse and dynamic region for the AV industry, with growing opportunities across corporate, education, hospitality, retail, entertainment, and live events. For companies looking to expand into the region, success depends not only on understanding market potential, but also on navigating local business dynamics, cultural nuances, and the importance of building trusted relationships.

This fireside chat will explore key considerations for doing business in LATAM, including regional differences, common challenges, and practical insights for companies seeking to grow their presence in the market. The conversation will also examine how industry connections, local knowledge, and regional platforms such as InfoComm América Latina can help companies better understand the landscape and identify opportunities for long-term growth.