Providing more certainty in an increasingly uncertain world: AV design for flexi
Today’s AV projects exist in a Volatile, Uncertain, Complex, and Ambiguous (VUCA) environment.
Things are changing so fast, none of us know what user needs are ‘around the corner’.
It would take a very brave manager to define today precisely what their users will need tomorrow. So how can they tell the AV manager who wants to scope the project? How do we approach uncertainty? The classic approach was design and build to match the ‘must haves’ – no more, no less. A Minimum Viable Project.
Any new needs would be handled as a ‘top up’ project. Increasingly however, changes in user need cause ‘rip and replace’ rather than ‘extend’ of this sort of installation. Attempting to predict the future and including design elements to address those future needs can be fruitful but and ‘every possibility’ approach may lead to features that are never used.
Those features are however points of potential failure. A better approach for today’s VUCA world is to design in the flexibility to change.
Using a control plane that that does not tie the users to a particular brand’s roadmap is a strong foundation, open-standards add the capacity for cross-brand interoperability.
Together this approach delivers viable options for change should they be needed.
Attend this webinar to learn to
Contrast the generic approaches to handling future change
Describe the uncertainty in the current AVoIP landscape
Understand how the IPMX/NMOS open-standard approach provides options and improves ROI in AVoIP projects
Speaker
Rob Moodey
Strategic Partnership Manager, Matrox Video
Rob has worked in high tech for more than four decades, establishing himself as a veritable veteran of the moving image.
He has spent time in engineering, sales, and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit - both in Europe and for InfoComm University in Dubai and the US.
His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.
Rob has been with Matrox Video for 20 years, over which time he has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focused extension to ST2110.
Rob is held in high regard internationally for his technology training sessions and was recognised by InfoComm in 2016 as a ‘distinguished talent’ in the industry.