D=SIGN: Power of Personalization: AI is the Future of Digital Signage

This session will explore the use of Artificial Intelligence [AI] to enable personalized digital experiences across various vertical environments and how AI helps us to understand physical spaces in a way that is comparable to the online world. Occupancy Sensors, Computer Vision, Camera, RFID/LTE are all available tools for us to collect data and use data to create rule-based real-time triggers. These technologies help us to understand our audience like never before and to enable personalization while maintaining privacy. This makes for powerful and memorable moments that are both context aware and measurable. These technical experts will break a complex topic down for simplicity - and share use cases to show us how it’s done.