D=SIGN: Design Strategies for Keeping Content Relevant and Efficient

As anyone who has deployed digital signage will tell you, you can have amazing screen technology and placement but without great content and a content plan to go with all that technology, your deployment will not live up to its potential. Content comes in a wide range of forms and sources, including informational, promotional, social, experiential, interactive, entertainment, and ambient. This panel of experts will explain what content works in which environments, how to find and create content, and best uses of that content.