DUBAI, UAE, October 29, 2026 – Organisations across the GCC are accelerating investments in intelligent infrastructure, digital transformation, and experience-led environments. InfoComm EDGE Collective will explore how leaders can translate the possibilities of connected technology into meaningful outcomes for their organisations on 3 November 2026 in Dubai.
The event will bring together senior end users, consultants, designers, technology specialists and industry leaders at Address Sky View, Dubai, for an invitation-only executive experience designed to move one conversation forward
“Across the GCC, organisations are making significant investments in intelligent infrastructure, digital transformation, and connected environments,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “InfoComm EDGE Collective provides an opportunity for leaders to share perspectives and explore how connected environments can create value for the people they serve.”
Moving beyond the traditional conference format, the programme combines strategic perspectives from international and regional leaders with immersive experiences, executive roundtables and curated networking, creating opportunities for participants to explore not only what professional AV makes possible, but what it could mean for their own environments.
Exploring the art of the possible
The executive programme brings together perspectives from across the professional AV ecosystem and the sectors increasingly shaped by connected technologies.
David Labuskes, Chief Executive Officer of AVIXA, will explore the evolution of professional AV and the emerging trends reshaping workplaces, learning environments, cultural destinations, and other connected spaces, placing the UAE's ambitions within the wider global industry landscape.
Chant Utukian, Managing Director of Q-SYS, will examine how intelligent, integrated environments are changing the relationship between people, spaces, and information, and how connected technologies can enable more effective learning, collaboration, and decision-making.
The programme will also explore how artificial intelligence is redefining what is possible within intelligent environments, with Loubna Imenchal, a senior technology executive and AVIXA Board Member, addressing the growing role of adaptive and integrated technologies.
The programme will feature insights from additional industry leaders, including Sujoy Cherian, Group Chief Executive Officer at Option 1 Events; Maaz Zahid Qureshi, Vice President of Digital, Customer Experience, AI and Innovation at ADNOC Distribution; and Dan Harris, Vice President ofVenue Planning & Mobilisations at Oak View Group Middle East.
From global trends to real-world applications
Beyond the strategic discussions, InfoComm EDGE Collective will explore how connected technologies are reshaping the environments where people learn, work, collaborate, and engage.
From intelligent workplaces and evolving learning environments to immersive cultural destinations and digitally enabled experiences, the programme will examine how organisations can move beyond technology-led thinking to create spaces that are more responsive, engaging and effective.
Drawing on perspectives from across the professional AV ecosystem, the discussions will connect emerging opportunities with the practical challenges facing organisations across the GCC.
The emphasis is on understanding not just what technology makes possible, but how leaders can translate those possibilities into meaningful outcomes for their people, spaces and organisations.
Executive roundtables: moving the conversation forward
A defining feature of InfoComm EDGE Collective is its emphasis on discussion and exchange, rather than passive participation.
Four executive roundtables will bring participants together to explore opportunities across sectors where connected technologies are changing expectations and creating new possibilities.
The discussions will focus on:
Multimodal retail experiences, led by Jasmine Mansoor, General Manager, Projection House.
Phygital brand activations and unforgettable cultural experiences, led by Sujoy Cherian, Group Chief Executive Officer, Option 1 Events.
Hybrid learning and teaching environments, led by Girish Narayan, Managing Director, Granteq.
The growing creator economy and future of storytelling, led by Roy Kimani, Co-Founder & Director of Innovation, CUBE Studio.
Designed to encourage meaningful exchange between end users and industry specialists, the roundtables will provide an opportunity to challenge assumptions, share perspectives and consider how emerging approaches might translate into participants' own organisations.
The discussions will culminate in a collective playback session, bringing key questions and insights back to the wider audience.
Experience, discuss and connect
Throughout the day, participants will also have opportunities to explore the InfoComm EDGE Collective live activation, which brings together three connected environments: Command & Control, Operational Collaboration, and Engagement & Learning.
The experience provides a practical reference point for the executive discussions, allowing participants to connect the ideas explored on stage with real-world scenarios and integrated technology in action.
The day will extend beyond the formal programme through curated networking opportunities, including Pro AVL Connect, an evening gathering co-hosted with Pro AVL at Address Sky View.
Bringing together confirmed InfoComm EDGE Collective attendees and additional invited industry guests, the evening offers an opportunity to continue conversations, build relationships and strengthen connections across the region's professional AV community.
“Some of the most valuable industry conversations happen when the focus shifts away from products and toward outcomes,” said Richard Lawn Co-founder and General Manager of Pro AVL. “By bringing the Pro AVL Connect community together with InfoComm EDGE Collective, we're creating a space for consultants and technology leaders to explore solutions, exchange insights, and strengthen connections across the region.”
Come for inspiration. Leave with a plan.
At its heart, InfoComm EDGE Collective is designed to create a different kind of conversation between those shaping the future of connected environments and those responsible for bringing them to life.
By combining executive perspectives, cross-sector discussion, practical experience and networking, the event aims to help participants move beyond understanding what technology can do towards identifying what they want it to achieve.
InfoComm EDGE Collective takes place on 3 November 2026 at Address Sky View, Dubai. Attendance is by invitation only.
For further information, visit www.infocomm-edge.org.
About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org.