DUBAI, United Arab Emirates, October 22, 2026 – InfoComm EDGE Collective will demonstrate what happens when the people who commission and operate connected environments are given the opportunity to shape the brief, evaluate the solutions, and influence how they are brought to life.
On 3 November 2026 at Address Sky View, Dubai, the event will showcase the results of a pioneering collaboration between leading regional end users, systems integrator Leisung and technology partners including Q-SYS.
“Rather than beginning with technology specifications, the event concept was developed with a different question: what do organisations need their environments to achieve, and how can technology help them perform when it matters most?” said David Labuskes, CTS, CAE, CEO of AVIXA. “The result is a fully integrated, immersive experience that demonstrates not only what pro AV can make possible, but how a different approach to collaboration can deliver more intelligent, responsive, and resilient environments.”
Turning the traditional model on its head
At the heart of InfoComm EDGE Collective is a different approach to how integrated environments are conceived, designed, and delivered.
An End User Council, comprising senior industry leaders from across the region, helped shape the design brief and the operational challenges the activation at the heart of InfoComm EDGE Collective would need to address.
Mohammad Majid, a member of the InfoComm EDGE Collective End User Council, believes involving end users at the earliest stages of design is essential.
“Everyone designs for the executive walking in at ten in the morning. Almost nobody designs for the technician who must get behind it at seven. Access, labelling, serviceability, whether a component can be swapped without flying in a specialist — those decisions get made in the last five percent of a design and then govern the next ten years of the asset’s life.”
Integration specialists were invited to respond through a competitive review process conducted by the End User Council. Following its selection, Leisung worked with the Council to challenge and evolve its initial design, translating operational requirements into a connected experience.
Sumesh Satyan of Leisung explained how the process challenged the team's thinking:
"We came in with our ideas, and we have a lot of them. But when we heard the End User Council, they weren’t asking for more technology. They were asking for very human things. Everyone in a meeting should feel equal, whether they are in the room or not. When something goes wrong, the work should not stop. The space should respond to what is happening, not wait for somebody to operate it. Those are not AV requirements. Those are people requirements."
The collaboration then extended to technology partners, including Q-SYS, bringing specialist expertise into the process to optimise how the environment would perform.
For Leisung, this represents an important shift in the relationship between systems integrators and technology manufacturers, moving beyond traditional supplier relationships towards shared ownership of the experience.
From connectivity to confident decision-making
For technology partners such as Q-SYS, the opportunity is to demonstrate how integrated technologies can respond to real operational needs rather than simply deliver individual product capabilities.
Q-SYS is contributing its expertise across all layers of the activation in integrated audio, video and control to explore how teams can move from information to shared understanding and confident action.
Chant Utukian, Managing Director, Q-SYS, explained why context is increasingly important in the design of unified environments:
"Connectivity alone just enables noise; true value comes down to context. The best technology gives teams the right data at the exact right moment so they can move from mere communication to confident decision-making. When systems and workflows work seamlessly behind the scenes, tech stops being a tool you manage and starts becoming an enabler of actual outcomes."
This approach reflects a broader evolution in pro AV, where the value of technology is increasingly measured by the outcomes it enables rather than the individual products or systems deployed.
Three environments. One connected experience.
The resulting activation brings together three interconnected environments within a live municipality setting:
Command & Control: Exploring how organisations develop situational awareness, interpret critical information, and coordinate decisions under pressure.
Operational Collaboration: Demonstrating how people, information, and connected systems enable effective teamwork, shared understanding, and continuity across locations.
Engagement & Learning: Exploring how intelligent, responsive environments support participation, communication, and more engaging experiences.
Rather than experiencing each environment as a standalone technology demonstration, visitors will see how information, decisions, and actions move between spaces as real-world situations unfold.
Through a series of connected scenarios, visitors will experience how a municipality responds to emerging situations, how information reaches the right people, how teams collaborate across different environments, and how operations continue when systems come under pressure.
The ambition is to make the complexity of integration invisible, allowing visitors to focus on the decisions, interactions and outcomes that the technology enables.
A new blueprint for the future of Pro AV
As organisations across the GCC invest in smarter infrastructure, workplaces, educational facilities, and connected public environments, the role of pro AV is expanding beyond individual systems towards the orchestration of people, information, spaces, and technology.
InfoComm EDGE Collective will offer a live demonstration of that shift, while showcasing a collaborative approach that could help inform how future projects are conceived and delivered.
By bringing end users, systems integrators, and technology innovators into the design process, the activation will demonstrate that the future of pro AV is not simply about connecting more technology, but about creating environments that work better for the people and organisations they serve.
InfoComm EDGE Collective takes place on 3 November 2026 at Address Sky View, Dubai.
The invitation-only executive experience brings together senior end users, consultants, designers and technology integration leaders to explore the future of intelligent, connected environments.
For further information and to apply to attend, visit www.infocomm-edge.org/infocomm-edge-collective
Download: InfoComm EDGE Collective logo
About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org.