Major players like Disney, Universal and SeaWorld are developing ground-breaking levels of immersion and storytelling, driven by the very latest technologies. For attractions operators, immersion, interactivity and personalization are key demands that must be met. We look at the most exciting new theme park developments, the technology behind them and wonder where the creatives can take us next. Presented with Blooloop.

Presented by Erik Baeumlisberger, Corporate Manager, Guest Experience Technology, Seaworld Parks And Entertainment; Traci Klainer, Creative Director, SeaWorld Parks and Entertainment; Mike Wallace, Creative Director, Falcon's Treehouse; Saham Ali, Director of Technology, Falcon's Creative Group; Bradford Benn, CTS, Manager, Audio Visual; Charles Read, Managing Director, Blooloop