An energizing panel discussion focused on how the experience era is challenging all previous norms for brand activation and content impact. Panelists include Jeff Day, North of 10 Advisors; Nick Bailey, futurefactor; Andy Hood, AKQA; Nasim Abu Qouta, DreamHack; Tamas Vaspori, Maxin10sity; and Rob Anders, Niio. The expert panel dives into the creative utilization of technology to influence and amplify audience engagement, and how agencies, experience designers, and integration firms can successfully participate in this exciting trend.