More and more often the brands are looking for new approaches to create deep relationships with the end users. Evolution of the storytelling, the “Storyscaping” allows to create engaging experiences that can impress themselves in the heart and mind of the audience. 
The story of a company, its mission, the features of a product, the values and the philosophy of a brand are the ingredients from which starting to create engaging narrations that evolve in Immersive Storytelling, in which people can feel protagonists and be moved.

Presenter: Mick Odelli, CEO, Founder, Creative Director, DrawLight