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Learn to design customer experiences that people can’t help but talk about, unleash creative breakthroughs and innovation by abandoning best practices, and create solutions and interactions that are one of a kind – unmistakable. When the products, services and work of any individual or organization are so distinctive that nobody else could have created them, the competition becomes completely irrelevant. What we’ve created is not the best of its kind, but the only. It’s only when we dare to attempt what hasn’t been proven to work that we’re able to set an example and lead rather than follow an example that’s been set. Designing experiences for differentiation becomes easier when you know what makes you unique. What makes you unmistakable.

Presented by Srinivas Rao, Chief Creative Instigator & Founder - Unmistakable Media. Learn more at The Unmistakable Creative