Eventos

Latin America is a diverse and dynamic region for the AV industry, with growing opportunities across corporate, education, hospitality, retail, entertainment, and live events. For companies looking to expand into the region, success depends not only on understanding market potential, but also on navigating local business dynamics, cultural nuances, and the importance of building trusted relationships.

This fireside chat will explore key considerations for doing business in LATAM, including regional differences, common challenges, and practical insights for companies seeking to grow their presence in the market. The conversation will also examine how industry connections, local knowledge, and regional platforms such as InfoComm América Latina can help companies better understand the landscape and identify opportunities for long-term growth.

Location: Las Vegas Convention Center – North Hall, Xchange Live stage
Address: 3150 Paradise Rd, Las Vegas, NV 89109, United States

Speakers:

Speaker #1: Rodrigo Casassus Coke, CTS
Job title: Senior Director, Latin America & Caribbean
Company: AVIXA

Rodrigo has over 35 years of experience in the professional audiovisual (Pro AV) industry, having held roles ranging from AV technician to Director of Operations and Sales. He is recognized for his ability to build relationships, expand markets, and strengthen business ecosystems across the region. As Senior Director for Latin America and the Caribbean at AVIXA, he leads growth, certification, and education strategies, connecting manufacturers, integrators, and end users. His approach combines deep technical expertise with a vision for regional development, driving standards of excellence that have transformed the Latin American audiovisual market.

Speaker #2: Sergio Enrique Gaitan Serrano, CTS
Job title: Regional Manager, Mexico and Northern Central America
Company: AVIXA

Sergio is a passionate advocate for technology, innovation, and creating exceptional user experiences. With a background in Marketing and specialized training in customer service, sales, and Service Design, he brings a unique blend of strategic insight and creative thinking to the AV industry. He holds multiple certifications—including DTCP (Design Thinking Certificate Professional), CTS (Certified Technology Specialist) from AVIXA, and an MBA with a Business Analytics certificate from Indiana Tech. Over the past 20 years, Sergio has led AV planning, design, and commercial development for leading technology integration firms in Mexico. As AVIXA’s Regional Manager for Mexico, Northern Central America, Puerto Rico and Dominican Republic, Sergio is focused on expanding the organization’s presence and driving engagement with its programs across the region.

Speaker #3: Andrés Martínez
Job Title: Managing Director, Mexico
Company: AVI-SPL

Andrés Martínez leads AVI-SPL's strategy to broaden the company's footprint in Mexico. Drawing on his team's experience of more than 34 years, he implements global standards and consistently exceeds client expectations. He holds a degree in IT Engineering and a master's degree in finance, complemented by a strong consulting background. His business management expertise makes Andrés an ideal leader for rolling out AVI-SPL's best practices across the Latin American region. He previously served as CFO at Multimedia Integración de Tecnología.

 

Speaker 4: Pablo Ledda
Job Title: Director, International Sales
Company: LANG AG

Pablo Ledda serves as Director, International Sales at LANG AG, leading global sales initiatives and fostering long-term partnerships with clients worldwide. He brings a strong background in international business development and is passionate about connecting markets, understanding customer needs, and delivering impactful solutions.